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Ultimate Provence Launches #TheUltimateSummer Takeover in London



This summer, Londoners will be transported to the South of France as contemporary wine brand, Ultimate Provence, takes over London’s finest rooftop & terrace hotspots.


Until late September, the distinctive wine brand will be bringing a taste of the chic Provence lifestyle to Lilly's Café terrace in Covent Garden and Jin Bo Law's Sky Bar in Aldgate, Sabine Rooftop Bar in St Paul’s along with Brasserie Blanc in Fulham Reach, along with more locations to be announced soon.


Guests can look forward to sipping on a chilled, dry glass of Ultimate Provence Rosé at one of the stunning London rooftops or terrace locations. Each venue will be decorated with bespoke Ultimate Provence branding, and have regular bottles, magnums and jeroboams available, to provide #theultimatesummer experience as rosé season comes to the capital.


Those heading to Taste of London can also sip this crisp summer favourite as Ultimate Provence will be available to sample at the foodie favourite festival.



For anyone who can’t make it into the city, Ultimate Provence is bringing a taste of the sophisticated Provence lifestyle to stunning sporting, food and lifestyle events such as Rake Hall’s Summer Festival in Chester, through a series of #UltimateTour pop-up activations.


Characterised by its distinctive and elegant fluted bottle, the vibrant pale pink Rosé offers a palette of intense aromas, revealing bold fresh lemon and exotic fruit notes, combined with bold florals and an unexpected subtle white pepper kick, in keeping with the spirit of Provence. The ultimate wine for any summer sipping occasion, Ultimate Provence is an expression of the Provence lifestyle.


Part of the MDCV wine group, Ultimate Provence is produced at a 114-acre natural wine estate of AOP Côtes de Provence vines, tucked away in the hills behind Saint-Tropez, where the Syrah grape variety flourishes. The eco-aware wine estate follows innovative wine practices, producing delicate and expressive wines.

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