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The Mezcal Rooster Has Landed

Rooster Rojo Mezcal has landed in the UK. Amber Beverage UK, which distributes the brand in the UK, chose Edinburgh Cocktail Week as the setting for the launch of this important new Mezcal expression. Edinburgh Cocktail Week is one of the leading cocktail festivals in the UK and is expected to attract over 24,000 people – both consumers and drinks trade professionals. Earlier in October, Rooster Rojo Mezcal was also the key brand being presented by the parent company, Amber Beverage Group, at Bar Convent Berlin.


Rooster Rojo is the brand of choice for many bartenders around the world, and the keenly anticipated ultra-premium Mezcal expression adds to an already successful collection of exceptional agave spirits. This Mezcal is a high-end liquid that, as a guide, will command an RRP of around £45 per 70cl bottle.

THE LAUNCH BRINGS TO SIX THE NUMBER OF ROOSTER ROJO EXPRESSIONS:

  • Blanco (38% ABV)

  • Reposado (38% ABV)

  • Añejo (38% ABV)

  • Smoked Pineapple (38% ABV)

  • Ahumado (40% ABV)

  • Mezcal (43% ABV)

Agave spirits are on a significant upward trajectory, and Rooster Rojo Mezcal offers an expanded opportunity to sell agave spirits and bring more consumers into the category. Mezcal is artisanal and ultra-premium spirit and, with smoky flavours very much on-trend, this Mezcal is an important new entrant into a fast-growing category that helps venues add another dimension to their menus.


Mantas Zlatkus, Global Brand Director for Rooster Rojo, said: “The idea to extend the Rooster Rojo Tequila range with Mezcal has been a long-held ambition, as it is a natural fit portraying the core of our brand character. The launch is important for our brand.

“This is a traditional product with a modern take that amplifies all the best features of a Mezcal. We believe we managed to create something unique, as with our tequilas. We wanted to add more character to the drink to make it noble and serious, but without sacrificing the smoothness of the product, so the structure was achieved by increasing the ABV to 43%.”

Rooster Rojo Mezcal is a pure, traditionally hand-crafted Mezcal from Oaxaca. This authentic Mexican drink is created in the small craft distillery of Lopes Sosa Palenque in Oaxaca, Mexico, with which Amber Beverage Group is partnering for this venture.


Mezcal is a precious liquid, and nearly all Mezcals are hand-crafted using the traditional Tahona wheel and manual work. The liquid is made using underground ovens to cook the agaves, which have been cultivated for seven years. Copper pot stills, sealed with local clay, are used for the distillation of this precious artisanal liquid, whilst open wooden vats, covered with agave fibres, are used for fermentation.

Each bottle of Rooster Rojo Mezcal is signed by the Maestro Mezcalero (the master Mezcal maker), Rodolfo Lopez Juan, to authenticate it.

The dark, traditional, opaque bottle looks striking and has been designed to prevent the liquid from being affected by direct sunlight. The perfect serve for Rooster Rojo Mezcal is neat, at room temperature.


For UK trade sales inquiries, existing Rooster Rojo customers should contact your ABUK representative or for new customers: sales.uk@amberbev.com

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