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Cash prizes totalling €3k euros for Heering Cherry Liqueur festive cocktails

Bartenders and consumers could win a share in prizes totalling €3,000 this Christmas by taking part in the Heering Cherry Christmas Cocktail Competition, in association with Difford’s Guide.


There are cash prizes for two bartenders with the best bartender Heering Cherry Liqueur cocktail winning €1000 and the runner-up winning €500.

In addition, two home cocktail enthusiasts will also win equivalent cash prizes, plus all four winners receive a signed copy of Simon Difford’s book.


Entry is free to anyone living in Australia, Canada, Denmark, Germany, Japan, Netherlands, New Zealand, Spain, Thailand, UK and the USA and is via the link here with the closing date for entries being midnight (UK time) on 1st January 2024.


Heering Cherry Liqueur has stood the test of time as it was launched in 1818 and all the ingredients, including the botanicals, are natural. Heering is 24% ABV and this elegant Nordic drink is on trend; it’s delicious; it’s not overly sweet; and is a staple in every bar.


Leontien Oonk of De Kuyper, the liqueurs experts who make Heering Cherry, says: “We are excited to be running this festive cocktail competition in association with Difford’s Guide. We aim to encourage people to open up to the idea of one of the oldest drinks around being a perfect ingredient for contemporary as well as classic cocktails. Heering Cherry Liqueur is set to be the newest drink on the list this season. Heering, originated in Denmark, is made with 100% real cherries and is all natural.


“We’re looking for cocktail recipes of less than seven ingredients one of which must, of course, be Heering Cherry Liqueur. We’re looking for drinks made with easily acquired ingredients; cocktails that others can replicate; and we’ll be setting a lot of store by the name as well as the taste and appearance of the drink. We’re looking forward to seeing what professionals and home cocktail lovers come up with. In short, we’re aiming to find the next Heering Cherry classic.”


For full details of how to enter and the requirements, check the Difford’s Guide website.


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