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Big Table Group Unveils New Rouge Concept in Birmingham City Centre After £250k Refurb

The Big Table Group has launched the newly named ‘Rouge’, a brand new concept restaurant in the Bullring, after a £250,000 refurbishment. The newly renovated restaurant is the second site nationwide - and first in the Midlands - to trial a refreshed design concept and French-inspired menu options.

Located on the upper level of the Bullring shopping centre, the 3758 sq.ft. unit has undergone a six-figure renovation to transform it into an ambient location with a more modern, relaxed dining experience for guests to enjoy. What’s more, the 143-person capacity venue boasts a revamped dining space located on its upper level, which is now also available for private hire bookings.

Speaking about what Birmingham can expect from the new concept, Steve Worrall - Chief Operating Officer at Rouge - commented:

“Having traded as Café Rouge since the grand opening of the Bullring in 2003, we’re delighted to be commencing a new chapter as we re-open the doors to our newest ‘Rouge’ restaurant in Birmingham this week.

“We’re confident that the new concept will offer customers a modern slice of Parisian culture and cuisine - we are really proud of what we are bringing to the table and to be part of Birmingham’s growing F&B sector!”

Celebrating the best of French cuisine, Executive Chef Bruno Balle has crafted Rouge’s new menu so that guests can enjoy a variety of classic French dishes, reimagined with a fresh twist. From traditional staples including escargot and bouillabaisse - to Rouge’s cult-favourite scallop starter and a variety of vegan-friendly dishes such as the cauliflower steak and jackfruit tagine - the exciting new menu will be delivered by Head Chef Graham Phillips.

Alongside the extensive transformation of the venue, the former Café Rouge restaurant has retained all 26 of its original employees. With long-standing General Manager Thamir Abdul Hameed - who has 14 years of experience within the company – at the helm, the Bullring team are extremely proud to be an integral part of Café Rouge’s first rebrand within the West Midlands. He said, “It’s been a wonderful experience working on this new concept for our restaurant. Guests can expect the same fantastic service with a new, fresher design and a contemporary feel.”

Founded in 1989, Café Rouge is owned by Big Table Group, which operates more than 150 restaurants across the UK and Ireland. Rouge Birmingham will be open seven days a week and will begin serving from 16 March. For more information, visit


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