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Diageo GB to Fund Drinks Industry Information Phone Line

Diageo is launching a new information phone line that will be available to support licensed business owners who want to access the commercial measures announced by the Government. The phone line, 0207 728 2556, will be available from Monday 23rd March and is free to call. You can also enquire via email:

The new line will be provided by Grant Thornton UK LLP, a leading business and financial adviser, and will give information to customers, from both the on and off-trade.

Melissa Wisdom – On Trade Director, Great Britain said: “We know the next few weeks pose challenges and uncertainties for all working in the licensed trade. We want to make sure that where there is government support available, our customers are empowered to make the most of it. Working with Grant Thornton LLP, we will make information & support available, on the phone and by email, to help you access the measures announced by the government.”

The news follows the broader suite of measures announced by Diageo earlier in the week to help support the British drinks trade as it faces unprecedented challenges from the impact of the COVID-19 crisis. From Monday, Diageo has made £1,000,000 available to support bartenders in the free trade across Great Britain, will be providing complimentary training and online learning available for all bartenders and will be supporting smaller retailers, pubs and bars through increasing its flexibility on order sizes.

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