Old Forester Launches Single Barrel Bourbon in the UK – The First Market Outside of North America
Answering the demand from on-trade enthusiasts for a single barrel expression that is truly one-of-a-kind, OldForester, America’s first bottled bourbon and the only bourbon sold continuously before, during and after prohibition by the same family, will introduce its Single Barrel in the UK this autumn.
Eight bartenders representing accounts in London, Manchester, Leeds and Edinburgh crossed the pond earlier this year and hand selected the first ever single barrel bottled for the UK with Old Forester Master Taster Jackie Zykan.
“Just like a fingerprint, each barrel is truly singular. This unique expression is hand selected by bourbon enthusiasts, each bottling impossible to replicate. A buyer can select a custom flavour profile to enjoy on its own, over ice or curate completely unique cocktail recipes, whether you want something with balanced baking spice for a classic Old Fashioned or more vibrant flavours for a Whiskey Smash, each barrel’s unique profile creates a palate of flavours for cocktails to come to life,” said Zykan who will be visiting the UK later this year to introduce the UK single barrel. “It was a treat to hand select this specific barrel with our UK visitors – not only tasting through the options to find the perfect fit, but to share the true story of the First Bottled Bourbon with them. “
Old Forester Single Barrel will be available at Cottonopolis, Smokestack, Science & Industry, Swift, Hoot the Redeemer, All Star Lanes, Royal Institution and specialist off-trade retailers.
The Old Forester Single Barrel programme unlocks the possibility for the trade to offer their customers a unique bourbon they won’t get anywhere else. This exclusive opportunity will see accounts and individuals select their own single barrel as they’re guided through an expert tasting of three rich, robust barrels of Old Forester.
Each barrel is aged between four and five years and selected from a variety of locations within the barrel house to allow for maximum diversity of flavour, offering something to suit every palette. From floral and sweet, to the bold and spicy – their commonality is the much-loved core flavour of Old Forester.
Commenting on the Single Barrel programme, Campbell Brown, president of Old Forester and great-great grandson of founder George Garvin Brown explains; “Old Forester has been around for 150 years and has a rich and varied history. We’re excited to extend this unique offering to our friends across the pond, what we consider, one of our finest exports.”
For more information, visit http://www.oldforester.com/