Spirited Union Distillery Launches Botanical White Rum
The Spirited Union Distillery in Amsterdam has launched the world’s first botanical white rum. Union Lemon & Leaf Rum is the second expression in the Spirited Union Rum range, following Union Spice & Sea Salt, which was launched earlier this year. Both rums tap into the trend for using botanicals in distillation and brewing.
Union Lemon & Leaf Rum is an Agricole-style rum from Mauritius made with lemons grown along the Amalfi Coast. Spirited Union distills the finest blue eucalyptus leaves to create a balance of refreshing lemon and herbal flavours. When combined with Sri Lankan Highland black tea, the Mauritian rum’s distinctive grassy citrus notes produce a light & minty union. The flavours have been united with the delicate, earthy tone of kina bark together with sarawak pepper & sarsaparilla root for a complex spicy finish.
Founder, Ruben Maduro says, “Our quest is to create union between the vast and colourful world of botanicals – giving birth to vibrant and exciting botanical rums. The Spirited Union Distillery is a botanical rum distillery on a mission to introduce a new approach to rum; one away from artificial aromas and sickly-sweet spirits.”
“We have a flavour-first approach, working with nothing but the finest natural botanicals to create vibrant and exciting new tastes and we’re excited to launch our botanical Union Lemon & Leaf Rum which can be enjoyed with tonic, a botanical mixer or shaken in delicious cocktails. Inspired by my upbringing on the Caribbean island of Aruba, I wanted to create a rum that was real and honest. By re-distilling and infusing rums from across the world, with real natural botanicals, we have created an exciting new type of rum that looks beyond tradition.”
The Spirited Union Distillery in Amsterdam is the first botanical rum distillery in the world to open its doors to bartenders and consumers, allowing them to explore the world of botanical rum. It has become one of the most popular visitor attractions in the city, offering masterclasses where you can distill your own botanically flavoured rum using individual copper stills.
Spirited Union has appointed Jon Everid to join the team as their UK Brand Ambassador. He has spent 10 years working in rum including Head of Creative at Callooh Callay , GM at world-famous rum bar Trailer Happiness, Cocktail Trading Company and at Mahiki, Dubai. Jon will be working alongside UK distributor Drinksology Group.
Mike Beavan, Sales Director, Drinksology Group, says, “We’re delighted to be working with the Spirited Union team based in Amsterdam. Their botanical rums are an innovative and exciting entry to the category and we’re looking forward to introducing them to Drinksology customers in both the UK on and off-trade."