The 5th Patrón Perfectionists Cocktail Competition Launches for 2019

The Patrón Perfectionists Cocktail Competition is back with an even broader global reach, as this year contestants will hail from thirty countries and Cruise Liners across six continents, to compete to create a cocktail worthy of a perfectionist.

Inspired by the perfectionists who craft each bottle of Patrón, the competition is aimed at those in continuous search of perfection. Patrón is looking for bartenders who demonstrate its respect for craftsmanship, attention to detail, an unwavering commitment to perfection and want to see these values brought to life through their cocktail creations and presentation.

The Patrón Perfectionists Cocktail Competition is more than an ordinary cocktail competition. Through the initiative, Patrón builds and supports a community that brings bartenders together through the shared desire to make great drinks that also transcend the Tequila category and elevate the sometimes-misunderstood spirit to new heights.

Entries for the competition are open from 7th May 2019,12:00 CST with international finals taking place from September until November 2019. Entrants from the US to the UK, Mexico to the Middle East, Canada to Australia – and many markets in between - will take to the bar in the hope of being crowned their national Patrón Perfectionists Cocktail Competition winner.

All 22 winners will head to Mexico in January 2020 to compete in the global finals week. The grand finals are then also hosted at the home of Patrón Tequila, Hacienda Patrón in Jalisco, Mexico.

Lee Applbaum, Chief Marketing Officer, Patrón Spirits International said: “Having reached the fifth year of this competition, it is a testament to the ever-increasing creativity of bartenders across the world and a consistent interest in demonstrating their passion through Patrón Tequila. Patrón Perfectionists is more than a competition, it is a journey that we take each and every bartender who enters on. The aim is that they leave as inspired as we are, if not more, by handcrafted tequila. I am so looking forward to seeing how the entrants this year will to showcase the craftmanship and sheer perfection that goes into every bottle of Patrón Tequila.”

Talking about his experience, Yeray Monforte, last year’s Patrón Perfectionists Cocktail Competition global winner, from Dr. Stravinsky in Barcelona, Spain said: “What an incredible journey - I am so thrilled with this victory and the resonating title in the industry as well as a great reward for the commitment and the passion that led me through the research and creation of my perfect Patrón cocktail. From submitting my entry to competing in front of the judges during the final, the Patrón Perfectionists Cocktail Competition has been an unforgettable experience.”

Matthew Sykes, Senior Director of International Marketing, Patrón Spirits International said: “2019 is a milestone year for the brand. In just five years Patrón Perfectionists Cocktail Competition has grown from a single country competition in the UK to now a program that spans six continents, involving more than 32 countries and Cruise Liners. Over the last four years we have seen more than 6,000 bartenders enter and over the next few months we expect to see more than 5,000 register for this year’s program.

“We are looking to educate, inform and inspire many thousands of bartenders who are keen to learn more about the world’s most exciting spirit category and compete against the best in the world. We are inspiring bartenders to create moments that really matter to consumers, through drinks experiences that surprise and delight them, by creating, then presenting amazing cocktails that showcase the premiumness and versatility of Patrón.”