Vimto Out of Home Challenges the UK for National Slush Month
National Slush Month, sponsored by the UK’s leading frozen drink supplier Vimto Out of Home, kicks off this week. To mark the occasion, it has launched the first in a series of refreshing, fun social media competitions, part of an above-the-line campaign to get the nation celebrating slush!
Note content that 1 in 3 adults in the UK drink slush, Vimto Out of Home is on a mission to get more people than ever choosing frozen drinks. It has teamed up with some top social media stars to encourage people to share their best #slushface for a chance to win an iPad.
The competitions, designed to drive footfall into leisure outlets, as well as pubs, bars and restaurants, have been inspired by the unique sensation (and equally unique reaction) slush provides. To take part, consumers simply need to purchase either a Starslush or FRYST iced cocktail drink, capture their ‘#slushface and upload the selfie to Instagram with the hashtag.
The #slushface challenge launches the series of competitions taking place throughout May, which form part of a widespread National Slush Month social campaign.
The campaign is expected to reach 2.2 million people and will be supported with eye-catching POS in venues up and down the country.
A category first, National Slush Month is a celebration of the frozen treat that’s seeing staggering demand – Vimto Out of Home served more than 40 million cups of slush last year alone. Recent consumer research also showed almost three quarters of people were willing to try slush, with half of survey respondents adding they’d like to see more frozen drinks on pub menus.1
Peter Robinson, Brand Manager, Vimto Out of Home, said: “We’re excited that National Slush Month is finally here, and that we’re kicking off proceedings with a range of fun challenges to get the nation talking and enjoying slush.”
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 Survey of 2000 18-40-year-olds by OnePoll and Vimto Out of Home, 2019