Sun Valley Partners With Renowned Sommelier to Unveil Nut and Beer Pairing Masterclass
Sun Valley Nut Co. is helping on-trade sites drive incremental profits from nuts and beer with a video series of mini pairing masterclasses, For Every Beer, a Nut.
The purveyor of premium nuts has enlisted highly respected beer sommelier Annabel Smith, alias Beerbelle, to create the pairings and deliver the masterclasses, helping inspire both operators and beer drinkers alike into trying something new.
To access the miniseries simply visit Sun Valley’s YouTube channel:
The explosion in craft beer, which has experienced a 90% rise in sales in the past year*, and the recent consumer shift towards lower ABV and no alcohol variants, means there are now more beer styles and brands in pubs and bars than ever before. The new series focuses its fire on five of the most popular varieties; lager, wheat beer, bitter, craft lager and IPA, offering up innovative nut pairings – sourced from across Sun Valley’s range of premium mixes and flavours – that operators can use to drive up profits.
Sun Valley Marketing Manager, Alison Robson, comments: “Serving nuts in pubs and bars is nothing new, but with more beer styles and brands on our bars than ever before, it’s time operators looked again at the profit-making potential of premium nuts and how their flavours can really work with often complex styles of beer.
“We’ve taken five of the most popular styles of beer sold in the UK and, in partnership with the Beerbelle, created a really simple and highly effective guide to which varieties and flavours pair best. Annabel is not only one of the UK’s most prominent beer experts, she’s also an unashamed nut enthusiast, so working with her to create this guide was a real no-brainer. We’re hoping that anyone serving beer is, upon accessing the series, inspired to think different when it comes to snacking.”
*Brewers Association 2019