CÎROC Launches New Limited-Edition Watermelon Variant in Time for Summer Celebrations

Diageo Reserve’s ultra-premium vodka, CÎROC, has announced a new addition to its portfolio, CÎROC Summer Watermelon. This new variant has been introduced as the perfect addition for summer cocktails.

Made using French grapes and presented in a bright frosted red and white bottle, the five-time distilled vodka has been infused with one of 2019’s trending flavours, delicate and natural watermelon, to create a fruity and refreshing taste. This, coupled with a sweetness and zest that carries into CÎROC’s smooth finish, works perfectly in the liquid’s signature serve, CÎROC Summer Watermelon Spritz, and meets the consumer demand for long spritz-style drinks during the warmer months.

Rich Larkin, Head of Diageo Reserve GB, comments: “We’re delighted to be launching the latest addition to the CÎROC range in the UK. White spirits continue to lead the way when it comes to seasonal drinks and we are constantly innovating and researching to bring the freshest new flavours to the on and off-trade.

“CÎROC Summer Watermelon has been carefully crafted to ensure it retains the luxury credentials the brand is known for, whilst delivering an on-trend flavour which can be enjoyed in cocktails. The striking bottle is also sure to enhance shelf-stand out.”

CÎROC Summer Watermelon (37.5 ABV) is the latest addition to the luxury vodka maker’s range of innovative variants - which also includes CÎROC Red Berry, CÎROC Pineapple and CÎROC Apple – and will be available across all major wholesale from 29th April as well as on Amazon for pre-order from 10th of April with an RSP of £39 (70cl).

PERFECT SERVE - CÎROC WATERMELON SPRITZ

40ml Cîroc Summer Watermelon vodka

20ml Lemonade

40ml Soda

10ml Cranberry

Serve over ice in a tall glass

Garnish with a lime wheel, fresh watermelon wheel and a sprig of fresh mint

This cocktail contains 1.5 standard units of alcohol. N.B. This can also be made as a group serve in a half watermelon bowl.

CÎROC WATERMELON ROYALE

25ml Cîroc Summer Watermelon vodka

10ml Cranberry Juice

40ml Champagne