Ketel One Reveals Revolutionary New Spirit Set to Shake Up the Vodka Category: Ketel One Botanical
Diageo Reserve’s super-premium vodka brand, Ketel One, has launched Ketel One Botanical in the UK – an innovative new spirit distilled with botanicals and infused with natural fruit essences for a crisp, refreshing taste.
Ketel One Botanical is a series of three variants presented in botanical designed bottles –
Ketel One Botanical Peach & Orange Blossom, with bold notes of fragrant orange blossoms
Ketel One Botanical Cucumber & Mint, conveying crisp and light tones of fresh garden mint
Ketel One Botanical Grapefruit & Rose, a zesty variant with refined hints of rose petal flavours
With a lower ABV of 30%, no artificial flavours and containing only 82 calories per serve, the launch is set to revolutionise the market by establishing a new sub-category and offers a fresh, holistic drinking experience for consumers looking for a more balanced and thoughtful lifestyle.
The crafting of Ketel One Botanical starts with Ketel One Vodka which is blended with the Nolet family's botanical recipe and re-distilled in small batch copper pot stills at the Nolet Distillery. The vodka is then infused with naturally-extracted essences of crisp, fragrant fruits and botanicals for a revolutionarily smooth spirit.
Forecast to rival traditional summer wine and spritz drinks, the new launch is in line with rising consumer demand for ‘low and no’ alcohol cocktails and spritz-style drinks. Ketel One Botanical’s signature serve is a Ketel One Botanical Spritz mixing the new range with soda water, finished with a fresh garnish.
"Just as our father redefined the possibilities for vodka with the exceptionally smooth crisp taste of Ketel One Vodka, we believe Ketel One Botanical sets a completely new standard in spirits." says Bob Nolet, 11th generation master distiller at the Nolet Distillery.
“As it becomes clear that consumers want better drinking options, Ketel One Botanical and the Ketel One Spritz offer a thoughtful choice for consumers looking for something new from their summer serve. It is the perfect alternative calorie-conscious addition to lower ABV cocktail menus.
“We’ve watched the gin category boom in recent years, introducing new and herbaceous flavours. Premium vodka continues to grow alongside this, currently up 6.2% by value with innovation driving this. We see Ketel One Botanical playing a key part of this on-going evolution, targeting inquisitive consumers open to trying new flavour combinations and we’re delighted to be introducing something really exciting to the market.”
Carl Nolet Jr adds: "We've created a fresh-tasting, delicious new spirit that honours our family's legacy while reflecting the progressive values of today's health-conscious consumers looking for a more thoughtful and balanced lifestyle.
“With care at the heart of the distillation process, we strive to ensure we’re producing a spirit that is better for all including consumers, bartenders and our customers. People care deeply about what they put in their bodies, which is why we care deeply about what goes into every bottle."
Ketel One Botanical (30% ABV) will be available throughout on and off-trade from mid-March including, grocery, wholesale and convenience channels.
PERFECT SERVE: The Ketel One Botanical Spritz
Ketel One Botanical Grapefruit & Rose Spritz
50ml Ketel One Botanical Grapefruit & Rose
150ml soda water
Garnish: wedge of grapefruit
Serve Ketel One Botanical Grapefruit & Rose with soda water over ice in a wine glass. Garnish with wedge of grapefruit.
Ketel One Botanical Cucumber & Mint Spritz:
50ml Ketel One Botanical Cucumber & Mint
150ml soda water
Garnish: sprig of mint
Serve Ketel One Botanical Cucumber & Mint with soda water over ice in a wine glass. Garnish with a generous sprig of mint.
Ketel One Botanical Peach & Orange Blossom Spritz:
50ml Ketel One Botanicals Peach & Orange Blossom
150ml soda water
Garnish: wedge of orange
Serve Ketel One Botanical Peach & Orange Blossom with soda water over ice in a wine glass. Garnish with a wedge of orange.
 82 calories based on 50ml measured serving with 150ml soda water.
 CGA DATA 29.12.19