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New B2B Resource ‘MYDIAGEO’ Helps Outlets to Optimise Their Offerings

Diageo, a global leader in beverage alcohol, has launched an innovative new online platform, designed to provide its on-trade partners with information, training and advice to help boost their company’s growth.

Launching this month, MyDiageo is a free technical resource that offers customers a wealth of category, brand and training content, as well as featuring an innovative online beer diagnostic tool, providing support to outlets and helping them solve beer equipment issues with ease.

MyDiageo recognises the important role that digital plays; with many licensees investing in online presence and looking to online resources for support. The platform will be available on mobile, tablet and desktop, making it perfectly suited to the fast-paced and increasingly connected lives of Diageo’s on-trade customers.

As customers log in to the website, they will be presented with five key, easy to navigate sections; ‘My Events’, ‘My Offering’, ‘My Social’, ‘My Staff’ and ‘My Quality’, which provide dedicated tools and advice to help outlets deliver the best offering; whether it’s enhancing their expertise through training modules or using the innovative diagnostic tool to resolve equipment issues 24/7. Each of the five sections will offer licensees a wealth of advice, downloadable and printable assets that can be utilised to compliment or improve an outlet’s offer.

Sashi Sangala, Head of MyDiageo in Europe comments, “MyDiageo will enable us to transform how we partner and service our customers end to end – the possibilities are endless, and we are at the beginning of an exciting journey.

“We’re passionate about putting our customers at the heart of everything we do - independent research[1] revealed that licensees are looking for convenience, flexibility and advice on how they can improve their business. We have no doubt that MyDiageo will become an invaluable tool for licensees to help grow and develop their offering.”

Sashi Sangala

To take advantage of this free offering, on-trade owners should sign up now by visiting If they sign up before 9th March 2019, they will be in with a chance to win a pair of tickets to the England vs Scotland Six Nations match on 16th March. See attached full T&Cs.

MyDiageo is available to on-trade customers in Great Britain and Ireland.

About MyDiageo:

We believe that every outlet no matter how big or small should have access to the latest category insight and tools. The five key sections of MyDiageo are listed below:


Identify and maximise the key occasions for your outlet, from sports tournaments to cultural events. Receive tips, assets & serve strategies to drive your sales.


The right range of products, displayed in the right way can drive sales. Find the tools and advice to you need to deliver the best offering and maximise value.


Make the most of this important communication tool to take advantage of the increasingly connected lives of consumers. Access downloadable social assets and great offers from our digital partners.


Explore our training modules for your staff to help enhance expertise on a range of topics from brilliant menus to in-depth beer knowledge.


Make use of a range of tools to help you maintain and promote the great quality drinks in your outlet. Troubleshoot quality issues using the self-serve quality diagnostic tool; automatically log and track unsuccessful fixes with engineers for a call back.

[1] Qualitative commissioned research performed by Incite November 2018

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