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HEINEKEN Launches Cider Direct to Help Licencees Grow Cider Sales

HEINEKEN UK, together with its leading portfolio of packaged cider brands; Bulmers, Old Mout, has launched Cider Direct – a community for leading pub operators to help grow their cider revenues. With 28% of UK adults drinking cider in the on-trade, Cider Direct is perfectly placed to provide actionable advice to support licensees increase their sales.

The new platform is a hub of seasonal and year-round cider activations, designed to drive consumers to spend more money, more often, and more time, in outlets through tailored support. This will be achieved via a range of creative ideas, bespoke toolkits and social content, to help licensees extend their cider season and make cider relevant for consumers.

With eight seasonal guides and a years’ worth of activation plans available, licensees can choose from one of 45 templates to use for posters, menus, tent cards and much more to promote their activation.

With every activation outlets can download a plan that will allow them to understand; what the opportunity is, how to maximise this opportunity, what tools are available, how to activate the plan and finally a recommendation on how to go from good, to great.

What’s more, Cider Direct has even teamed up with a number of experts within the trade to offer additional cider-related content, that customers can delve into and gain inspiration from.

Licensees should simply visit and register to find out more. Once an account has been set up the benefits are immediate, with customers able to access a whole range of ready-to-use-assets, including seasonal activation calendars with key dates highlighted. Those who are already customers of HEINEKEN can enjoy a first-year special discount of 25% on all purchases at Cider Direct online.

For information and terms of sale, and to find out how you can join Cider Direct visit or call 01225 898 384 where staff will be happy to assist with your enquiry.

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