Record for results for Brockmans, the UK's fastest-growing super-premium gin brand

April 10, 2018

 

 

Brockmans Gin Ltd, creator of the award-winning, British super-premium Brockmans brand, is celebrating its 10th anniversary by revealing record results for 2017.

 

Total revenue grew 51% to £8.2m as the business significantly increased its presence in major retailers and continued to expand overseas.

 

The company's UK sales soared 145% - well ahead of the market - driven by increased demand from key on-trade customers including Greene King, Hilton and The Peach Pub Company.

 

The brand expanded to 147 branches of Marks & Spencer and, since the year-end, has also gained listings in all 28 branches of Booths and signed a deal to be in 400 Asda stores from later this month. Other supermarket listings are expected to follow this year as retailers respond to consumer demand.

 

Brockmans continued to work closely with the organisers of GinFestival.com, having a presence at 36 events in England, Scotland and Wales attended by over 100,000 gin-lovers.

 

The business continued its international expansion. New international markets included Poland, Panama and the Philippines. Brockmans will be available in over 40 countries by the end of this year.

 

In the US, Brockmans recently went on sale in Vermont, New Hampshire and Maine, building on its success in five other states including New York and Massachusetts.

 

In Germany, a fast-growing market, Brockmans went on sale in four REWE stores with the potential to expand to more outlets.

 

Neil Everitt, Brockmans' joint founder and chief executive, said:

 

"It's great to be toasting such strong numbers as we look forward to celebrating our 10th anniversary later this year.

 

"The UK's love affair with gin shows no sign of waning and Brockmans clearly won the hearts of many new drinkers, helping us significantly outperform the market.

 

"We continue to spread our wings into new markets and will be on sale in 40 territories by the end of this year, but it is the recent decision to move into the multiple grocers that will provide the springboard to our next milestone, selling 100,000 cases a year."

 

 

www.brockmansgin.com

 

 

Financial results for the 12 months to 31 December 2017

 

 

Financial Highlights:

 

  • Total revenue UP 51% to £8.2m (2016: £5.4m)

  • UK revenue UP 145%

  • Sales in Germany UP 108%

  • North America revenue UP 45%

  • Sales in Spain UP 18%

     

     

Operational highlights:

 

  • Sales volumes increased 50% to over 62,000, 9-litre cases - enough for 22million G&Ts

  • Entered six new international markets including Poland, Panama and the Philippines

  • Now sells in nearly 40 countries worldwide

  • Fastest growing super-premium gin in both UK and Spain

  • Listed in more than 400 hypermarkets and airports in Spain

  • Expanded footprint in Marks & Spencer to 147 stores

  • New supply agreements with Asda and Booths supermarket groups after year-end

     

 

 

 

 

 

 

 

 

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