BE-AT.TV, the leading live and electronic streaming platform becomes global event partner with Coron
World renowned broadcast platform BE-AT.TV is proud to announce that it’s the official live streaming partner for the global event series Corona Sunsets, an event program run by Anhueser-Busch Inbev around the world excluding the USA. This marks the start to an evolution of Corona Sunsets events, music and ambassador programming.
BE-AT.TV will be working with Corona markets worldwide (excluding USA) to book artists that represent an exciting step forward for the event series. The goal for the ambassador program will be to evolve the musical offering for fans while fostering a more reciprocal relationship between the artists and Corona.
Corona Sunsets has grown to become one of the world’s largest branded event series with thousands of affiliated events dotting the globe. Each one celebrates the transformational power of the sunset moment on some of the world’s most iconic locations, with carefully curated music to mark the occasion featuring world class headliners. In addition to a multitude of Corona Sunsets events around the world, 2018 will see festivals will take place in locations such as Australia, Italy, Colombia, Japan, Canada, and Dubai.
Corona Sunsets invite people to embrace the magical moment when day turns to night and have delivered remarkable experiences to fans in some of the world’s most iconic locations ranging from Tulum to Ibiza. Each event has an environmentally-conscious ambition to become free from single-use plastic as Corona aims to help protect oceans and beaches, and offers bespoke stage designs, co-creative art installations, immersive experiences, of course, world class music.
And that’s where BE-AT.TV will come in. Having streamed the world’s best DJs and events for nearly the last 10 years and a viewer base that’s currently growing at 750% they know all about what it takes to get a dance floor going and create the most engaging live streamed viewing experience.
Says Ray Smith, CEO of BE-AT.TV. “In 2017 we partnered with Corona to assist them in maximizing the ROI on their “Corona Sunsets” Tulum and San Pancho, Mexico events platform through live streaming. For 6% of the cost of the events themselves, we broadcast their Sunset events to over 5.2 million viewers and developed a unique storytelling format that incorporated local personalities as hosts to help shape the brand’s message. 2018 will see us booking tent-pole and mid-tier level events for every major market around the world as we roll out a new Musical Ambassador program that will signal an evolution in the “Sound of Sunsets.”