Strongbow launches creepy 'CarnEvil' to capture Halloween hell raisers
Roll up roll up! Strongbow, the UK’s leading cider brand from HEINEKEN, is back for Halloween, bigger and badder than ever with ‘CarnEvil’ - an on-trade activation that will run from 23 October until Bonfire night.
Halloween is now the second biggest party night after New Year’s Eve, and an unBOOOOlievable 40% of Brits spend money on Halloween products. Strongbow is preparing to amaze pub and bar goers with a series of spooky tactics guaranteed to get the party started.
Halloween revellers will be in with a chance of winning a five night stay in New Orleans and attend the Mardi Gras festival, by buying a pint of Strongbow and receiving a gamecard with a unique code that can be entered online to reveal an instant win. For ultimate #SquadGhouls, licensees will have 30 CarnEvil top hats to give away as an instant win.
Strongbow POS kits allow publicans to create their very own theatre of horrors with a range of hair-raising Halloween themed décor, such as petrifying posters, creepy cobwebs and devilish drip mats.. Staff will be incentivised to ‘dress to repulse’ for a chance to win their very own trip to Mardi Gras, by uploading an image of their spooktacular bar, decorated in the CarnEvil kit, to social media.
Jerry Shedden, On-Trade Category & Trade Marketing Director, HEINEKEN, said:
“Strongbow’s fangtastic Halloween kit is guaranteed to get more people through your doors. With Halloween being the second busiest party night of the year, consumers will be planning now for places to go with mates, and the Strongbow CarnEviL theme is an exciting and eye-catching activation that taps into current trends and makes your pub or bar stand out.”
Online support for licensees will be available at www.strongbow.com/assetlibrary including POS downloads, How To guides and assets for social media channels.
 CGA – 09.07.16
 Mintel Seasonal Shopping (Autumn/Winter) UK 2016