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World’s first sensory Flavour Gallery launches November 2017

Product pioneers Smith & Sinclair collaborate with British artists to create an explosive sensory art experience in London this Christmas.

Arriving in London's East End in November is Smith & Sinclair’s multi­sensorial experience The Flavour Gallery, inviting the public to tickle a taste and suck a scent by consuming art in ways they never imagined. Building on the huge success of The Flavour Rooms, this tantalising exhibition takes Smith & Sinclair's Flavour series to dizzy new heights. The Flavour Gallery will feature some of the globe’s most awe-inspiring artists including Terry Pastor, London Loom, Anja Predojevic and more, each commissioned to create interactive artwork which plays on what a gallery is traditionally understood to be. The Hoxton Basement will play host to artwork beyond imagination, art that changes colour, diffuses delightful smells and reacts to its audience. The Flavour Gallery will feature God’s Own Junkyard, Smith & Sinclair x Lanique Cocktail Bar and a gift shop selling unique works exclusive to visitors.

Tickets for the exhibition at The Hoxton Basement run from 9th November ­- 17th December 2017 and are on sale now.

Prices start at £15 per night for sessions available Wednesday - Sunday. For tickets and more information please visit here.

Smith & Sinclair's Flavour Rooms series redefined the new way to consume alcohol, with unique cocktail experiences that challenged perceptions at prestigious locations including Carnaby Street, The Sanderson Hotel and more. With everything from Edible Perfume workshops to Alcoholic Dip Dabs, to inhalable cocktails, edible bubbles and much more, the new standard was set.

The London company has now taken their Flavour concept to the next level with The Flavour Gallery. Smith & Sinclair are evolving the multi­-sensorial adventure, turning exhibition tradition on its head. Expect obscure and allure with a showcase of illuminating light, thermal reactions, groundbreaking art and more at The Hoxton Basement this winter. The pop up will be pushing the boundaries of what can be tried and tasted with Smith & Sinclair's innovative offerings. A chance to take, try and question 'why?', Smith & Sinclair will take the gallery goer on a multi­dimensional journey.

The Flavour Gallery will showcase a range of new and innovative, bespoke cocktails in partnership with liqueur experts Lanique. The entire menu will play with Lanique’s delicate blend of ingredients that have been refined and perfected over centuries. Additionally, a range of non-alcoholic cocktails will be available, blended with one of the leading soft drink specialists, Firefly.

The artists involved have created unique artwork pieces exclusively for the exhibition that will be auctioned off by renowned auction house Christie's, with The Flavour Gallery shop also selling selected prints from each artist for four weeks only.

Terry Pastor commented: "Art is communication and with this in mind I've tried to echo in my work the glitter and colour of flavoured sugars."

Melanie Goldsmith, Co-­Founder of Smith & Sinclair says: "We’ve been wanting to play with the ‘Gallery construct’ since we started producing our own activations. Art is supposed to be something you consume individually and it’s frustrating when you go to an amazing installation and go to touch the piece, as you want it to react to you, and then you can’t - because it’s ‘art’. Well times are a changing and we’ve curated a space for guests to play and engage in a multitude of ways.

The Flavour Gallery is open to the public from Thursday 9th November until Sunday 17th December. Limited tickets priced at £15 are available from Design My Night here

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