Bulleit Frontier whiskey launches new 10 year old edition

June 22, 2017

 

Diageo Reserve is set to extend its range of Bulleit premium American Whiskeys with the launch of Bulleit Bourbon 10-Year-Old next month.

 

Aged in charred American oak barrels for a minimum of ten years, the 45.6% ABV whiskey offers a rich flavour that delivers a deep, smooth sipping experience, whilst maintaining the inherit character and high rye content for which the brand is best known. The new expression is dark in colour with a warm, orange hue and delivers definitive aromas of rich toasted oak with hints of vanilla and dried fruits, providing a smooth and mellow finish of dry spice and caramel notes.

 

The latest addition to Bulleit’s premium portfolio capitalises on the rising popularity of bourbon amongst UK consumers. The category has grown 4.4% in value[1], and Bulleit is at the forefront of this, dominating the American whiskey market in the UK with its unique character and identity.

 

Nick Temperley, Head of Diageo Reserve GB, commented: “Bourbon is a category loved by UK consumers and Bulleit is making gains in both the on and off-trade and outperforming the category - up 54% in volume.[2] We are confident that Bulleit 10-Year-Old will add to the popularity of the Bourbon category, providing a fantastic base for a number of seasonal serves such as the Smoked Maple Old Fashioned.”

 

Bulleit Bourbon 10-Year-Old will be available in specialist retailers and selected on-trade outlets in July 2017.

 

SERVE

 

Smoked Maple Old Fashioned

45ml Bulleit 10

10ml Peppered toffee popcorn syrup

Bulleit barrel stave smoke

Orange infused white dog mist

Serve: Stir ingredients together and serve in a rocks glass over ice lightly smoked with the burning stave

 

 

 

[1] CGA MAT data 28.01.2017

[2] CGA MAT data 28.01.2017

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