Summer debut for two new Bottlegreen additions
SHS Drinks is aiming to help licensees boost sales with the addition of two enticing new on-trend bottlegreen sparkling pressé flavours - Fruity Raspberry Lemonade and Refreshing Ginger Beer - which are now being made exclusively available in 275ml bottles in the on-trade and foodservice sectors.
The exciting flavours have been developed to stimulate the adult palate and, like all of the bottlegreen sparkling pressés, they are designed to work with food and complement a wide range of dishes.
bottlegreen Fruity Raspberry Lemonade blends the juice of ripe raspberries with the tart juice of zesty lemons and pure Cotswold spring water. This combination results in a robust and tangy flavour profile which pairs particularly well with rich Italian dishes such as spaghetti carbonara and arrabbiata pasta.
Cloudy in appearance, bottlegreen Refreshing Ginger Beer expertly blends pure spring water with reviving ginger and a dash of honey to deliver brewed notes and tart lemon juice which adds layers of flavour and citrus notes, to produce a delicious drink which refreshes the palate. Bottlegreen’s Refreshing Ginger Beer contains 7.2g of sugar and 36 calories per 100ml - less than most ginger beers - and is a perfect partner for spicy rich food such as Caribbean and Thai cuisine, and strong cheeses.
Both are packaged in bottlegreen’s 275ml screw top bottles which have been given a vibrant new look with more effervescent graphics and enhanced flavour descriptors which add to the premium image and clearly signpost the fact they are sparkling pressés.
In keeping with bottlegreen’s wide and versatile range of sparkling pressés, cordials and tonics, the two new sparkling pressés contain no artificial colours, flavours or sweeteners offering consumers a range of soft drinks which balances the ‘better for me’ consideration without compromising on taste or quality.
Jo Sykes, Marketing Director - Alcohol & Soft Drinks at SHS Drinks, whose brand portfolio includes bottlegreen, the UK’s best-selling elderflower drink1 and No.1 premium glass cordial,2 says: “bottlegreen’s sparkling pressés are cold-filtered to preserve the purity and freshness of the natural ingredients which are blended with lightly-sparkling spring water, resulting in perfectly balanced flavours which are crisp, clean and not overly sweet.
“When creating bottlegreen flavours we are inspired by global trends in health and flavour, and always ensure that they complement rather than overpower food. Our new Fruity Raspberry Lemonade and Refreshing Ginger Beer are the perfect addition to our existing sparkling pressé range ensuring there is a flavour to suit all consumer needs and occasions.”
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1 Nielsen Scantrack GB Take Home Adult Soft Drinks & Cordial Value WE 25.03.17
2 Nielsen Scantrack, Defined Adult Cordial, Branded Value Sales, MAT WE 25.03.17