Hogs Back expands can range with London’s Outback
Hogs Back Brewery is putting its London’s Outback ale into cans, following the success of its Hogstar English Craft Lager in the same pack format.
London’s Outback, a 4.5% ABV golden pale ale, was launched a year ago in keg and has quickly become a popular addition to the Hogs Back portfolio. It is brewed using locally grown Fuggles, as well as Cascade and Centennial, and has a light body with well-balanced hoppy and citrus flavours.
Hogs Back Brewery managing director Rupert Thompson said, “We’re pleased to be canning our second beer as the popularity of the format continues to grow among drinkers and retailers.
“In the year since its launch, London’s Outback has built a profile among the younger drinkers who are the primary consumers of craft beer in cans, so we’re confident this is the right move to take the brand forward.”
He added, “The design of the London’s Outback can, featuring the much-loved Hogs Back hog garlanded with hops, is both quirky and impactful, while also communicating the beer’s taste and provenance.”
London’s Outback in keg is listed by a number of pubs, including Mitchell & Butlers and Surrey independent free trade. As more bars and pubs, particularly in urban areas, look to stock craft beer in cans, Hogs Back is confident their latest canned offer will secure further distribution.