Contemporary new serve for Hooper’s star flavour ‘Dandelion and Burdock’
Brilliantly British drinks brand Hooper’s is set to enter the growing RTS (Ready to Serve) can market with their leading flavour, Dandelion and Burdock. The new format gives the traditional British favourite a modern twist in a more convenient, non-glass serve.
RTS cans are currently the fastest growing format in the RTD (Ready to Drink) category, having grown by +£9.4m in the last year alone and is now worth £115m*. This trend is driven by a more mature consumer looking for a new, convenient way to enjoy alcohol.
With three quarters of Hooper’s main consumer base aged 23 years and above, the brand has capitalised on this insight, launching a stylish sleek can format. The newly created 250ml can has a beautiful glossy finish and has been designed especially to stand out on shelf. It also highlights the provenance of its ingredients, including hand-picked English dandelions and burdock thistle roots.
Justin Horsman, Marketing Controller at Hooper’s says “We’re really pleased with the development of our new can serve for Dandelion and Burdock, which is a national favourite. It means our consumers can now enjoy it at a variety of social events including typical British outdoor drinking occasions such as picnics, BBQs and festivals, all of which represent the brand perfectly”.
Hooper’s is a range of sparkling alcoholic fruit brews, which were first launched by William Hooper, one of the original British drinks pioneers, in 1817. Today’s range is gluten free, uses traditional British recipes and all natural flavours to create a more modern and refined RTD with true British heritage.
* Source: Nielsen 52 we. 13.08.16
Hooper’s was inspired by William Hooper who spent the early 19th Century travelling the globe to find innovative new flavours he could bring back to British drinkers. He was inspired to create a whole new range of refreshing alcoholic beverages and the brand was born. All of the Hooper’s flavours are Gluten Free:
Dandelion & Burdock: A sparkling alcoholic brew infused with the natural flavours of dandelion & burdock. Hooper's is inspired by the traditional process of fermenting handpicked English dandelions & burdock thistle roots to deliver a burst of fruitiness and tones of aniseed which blend to a subtle spicy finish.
Raspberry & Nettle: Using natural British ingredients Hooper’s Raspberry & Nettle sparkling brew delivers True British refreshment. The sweet yet sharp flavour of the Raspberry juice is balanced perfectly by the earthy undertones of the authentic nettle flavouring.
Plum & Sloe: Using natural British ingredients, Hooper’s Plum & Sloe sparkling brew delivers true British refreshment. The rich autumnal tones of plum are perfectly balanced by the dry, fragrant infusion of sloes.
Strawberry & Elderflower: A sparkling Strawberry & Elderflower flavour alcoholic brew, bursting with Strawberry freshness which fades to a fragrant Elderflower finish. Hooper’s Strawberry & Elderflower is made with natural Strawberry & Elderflower flavours, with real strawberry juice.