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Zonal Announces New Partnerships With BII and Bums on Seats

As part of its mission to support the hospitality sector through strategic partnerships, hospitality technology expert Zonal, has joined forces with the British Institute of Innkeeping (BII) and Bums on Seats, the specialist consultancy on pre-booked sales.

Zonal is committed to supporting businesses of all sizes and becoming a BII Trusted Partner ensures it can assist pub operators large and small in 2021 and beyond. As a Trusted Partner, Zonal will be offering its expertise, advice and insight to BII members in a number of ways, including an exclusive 10% discount for members on the first 12 months’ fees of its new 3-in-1 Rental Tech Starter Pack, designed specifically to help independent pubs and smaller operators on the road to recovery.

Steven Alton, BII chief executive, said: “We are delighted to welcome Zonal as a Trusted Partner of the BII. As our members look to the future of their pubs, technology will play a key part in the success of our sector. Consumer expectations on their return to our much-loved venues will be high, and this partnership will allow them to access affordable, reliable and innovative solutions for everything from EPOS systems and table ordering solutions to bookings and reservations.”

Zonal’s tie-up with Bums on Seats is also aimed at helping operators navigate the new trading environment and to future-proof their businesses for the longer-term. Zonal’s innovative technology will be further enhanced by Bums on Seats’ sales and operational experience, to enable operators to maximise sales and improve profitability. The two companies’ shared experience in reservations technology and understanding of the hospitality market will also shape new best practice guidance in this area.

Amber Staynings, founder of Bums on Seats added: “We are so excited about the partnership with the UK’s leading hospitality technology provider and delivering an even better experience for customers. Bars, restaurants, pubs and hotels are the real winners here as the innovations resulting from this partnership will benefit businesses by making systems more responsive to customer expectations in the post-Covid era, as well as delivering greater operational efficiencies.”

Commenting on the two new partnerships, Stuart McLean, Zonal’s chief executive, said: “Our connected technology helps hospitality businesses of all sizes drive efficiencies, grow sales and improve customer experiences. These two new partnerships, in addition to our existing 100 technology and industry partners, means that we can support a wide range of operators in laying solid foundations for long-term success as the sector reopens.”

These collaborations build on Zonal’s ongoing commitment to form meaningful partnerships with selected technology providers and key industry bodies in order to support the whole hospitality industry. As well as these new tie-ups, Zonal currently supports Only A Pavement Away, the Institute for Hospitality and UKHospitality.


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