Your Wish Is Student Granted, Says WKD
These are tricky times for students so WKD – the UK’s no.1 RTD* – is doing its bit to ease the path of the autumn term with a series of tongue-in-cheek online competitions to provide things students don’t usually want to spend their money on: text books, food, kitchen utensils.
Under the campaign banner of Your Wish is Student Granted, WKD is offering students opportunities to win a variety of items simply by responding to social media posts. The campaign will reach over half a million students and, in typical WKD-style, prizes range from spatulas to coursebooks to product samples.
Alison Gray, head of alcohol marketing at brand owner SHS Drinks, says: “Students can’t enjoy bars, pubs and clubs as much as they might like to at the moment so we’re offering some useful prizes to help keep them occupied in the interim.”
* Source: Total UK RTD category combined value (£): Nielsen Scantrack Take Home MAT to 03.10.20 and CGA On-trade MAT to 21.03.20