Woodford Reserve Extends Old Fashioned Week and Announces Healthy Hospo Partnership
Woodford Reserve has partnered with industry wellness organisation - Healthy Hospo to offer free membership to hospitality professionals. The global platform, which was founded by a former bartender and brand ambassador team, focuses on improving mental and physical wellness within the hospitality industry.
The partnership with Woodford Reserve will see the brand fund 1,250 2-month memberships to Healthy Hospo’s new wellness app, offering nutrition, exercise and mental health advice. This will be matched by a further 1,250 memberships, offered by Healthy Hospo themselves.
In further support of the industry, Woodford Reserve will be extending Old Fashioned Week in the UK to run throughout the whole of November. Despite pubs, bars and restaurants being closed, Woodford Reserve is encouraging whiskey lovers to raise a toast to the classic Old Fashioned by celebrating with one of the many takeaway and home delivery options available.
Woodford Reserve has collaborated with leading bars to treat whiskey lovers to a modern twist on this American classic cocktail. A favourite of bartenders worldwide, Woodford Reserve is the only whiskey to boast over 200 flavour notes, creating the perfect balance of taste. From its rich aroma on the nose, to its distinctive depth of flavour and characteristic colour, every drop is a true Spectacle for the Senses, designed to surprise and delight with each sip.
For a taste of the Old Fashioned Week action taking place throughout the month, see below their round-up of some of the best spots to pick up an Old Fashioned ‘to go’ or have delivered direct to your door.
Coupette – Upgrade your takeaway game this month and treat yourself to a classic Old Fashioned cocktail from one of the best kept secrets on the London bar scene. Available through Deliveroo for £10 per bottle, it couldn’t be easier to enjoy a classic Old Fashioned from the comfort of home.
Swift – Soho favourite, Swift, will be serving up their bespoke cocktails straight to your door. Combining Woodford Reserve, silky demerara sugar, orange and Angostura bitters, Swift’s Old Fashioned is a classic not to be missed. All cocktails are available in either a pouch (2 serves) or a bottle (5 serves) and can be pour directly from fridge to glass!
Hawksmoor – Celebrate the Old Fashioned cocktail in true style with Hawksmoor’s ‘Fuller Fat Old Fashioned’. This irresistible cocktail combines the tastes and smells of Woodford Reserve, washed with brown butter and sweetened with tonka bean and chocolate to create the ultimate rich and indulgent digestif. Each 200ml bottle is available for delivery and takeaway and arrives pre-mixed; simply pour over ice and garnish with either a bay leaf or orange twist.
Or, for those looking to try their own hand at creating this classic cocktail, the Woodford Reserve Old Fashioned Gift Pack provides all the tools you need to get started on your mixology journey.
Woodford Reserve Old Fashioned Gift Pack– 70cl
Tesco, Waitrose, Ocado, Sainsbury’s, Amazon - RRP £32
Featuring their iconic bottle, this recently launched gift pack includes Woodford Reserve’s signature Old Fashioned Syrup. Created in collaboration with some of the world’s leading bartenders, the 60ml syrup is a quick and simple way to create authentic Old Fashioned cocktails from the comfort of your own home.
Containing a blend of bitters, sugars and botanical extracts, the unique recipe has been specifically developed to carefully complement the signature taste of Woodford Reserve bourbon.
Simply pour 50ml of Woodford Reserve into a mixing glass, add 10ml of their Old Fashioned cocktail syrup, stir with ice for 30-40 seconds, strain into a serving glass, garnish with a lightly expressed orange peel and voila - the perfect Old Fashioned is no longer the secret of bartenders alone.
For more information on Old Fashioned Week 2020, visit: https://www.woodfordreserve.com/oldfashionedweek/
