WKD Festive Campaign Delivers (F)unseasonal Greetings
WKD, the UK’s no.1 RTD(1), is bringing festive cheer to friendship groups with a seasonal campaign which celebrates some of the most important people there are at this time of year: mates. Under the witty theme of Merry ChristMATES, the category-leading RTD(1) is embarking on a huge social media campaign destined to help people celebrate their friendships and reconnect with mates, to make this Christmas one to remember.
Whether they are house mates, team mates, old mates, best mates, work mates or any other kind of mate, WKD’s Christmas campaign will put them squarely in the spotlight in a fun and engaging way.
The humorous campaign comprises two main aspects:
1. A comprehensive series of light-hearted competitions and easy-to-enter online activities will offer festive prizes to both the entrant and their best mates. Christmas is all about sharing and WKD is providing loads of opportunities for its legions of online followers to give free competition winnings to their friends.
From matching WKD Christmas jumpers to cosy bobble-hats to branded Christmas stockings, entrants can bag all manner of seasonal merchandise for themselves – and for their mates!
2. Building on his success this summer sharing the love about all things to do with WKD’s sponsorship association with Love Island, previous contestant and leading social media influencer Chris Taylor will reprise his role as brand ambassador to bring some carefully curated content to his 1.1 million followers. In his own inimitable style, Chris is enlisting the help of his friends to demonstrate just how much mates mean to him. The tongue-in-cheek series of videos will be released throughout December.
In addition, two contestants from this year’s series of Love Island – Brad McClelland and Dale Mehmet – have been lined up to create fun footage which will showcase some very special WKD Christmas cocktails.
Alison Gray, Head of Brand – WKD at SHS Drinks, says: “Last year, WKD consumers got to spend some enforced quality time at Christmas with their close family only. Memorable and different as that will have been, we know that fans of WKD like nothing more than to be out and about with their mates to make the absolute most of the festive season. Our humorous Merry ChristMATES campaign will provide both fun content and festive prizes for WKD consumers to share with their mates.
“To have enlisted Chris, Dale and Brad to support our festive campaign is the icing on the Christmas cake and builds further on our successful Love Island association.”
(1)Source: Total UK RTD category combined value (£): Nielsen Scantrack Take Home MAT to 09.10.21 and CGA On-trade MAT to 21.03.20