The Day the Music Revived



GigRealm, the Latest in Delivering Live Music Experiences in Hospitality



GigRealm, an innovative online platform that puts the control of organising gigs back into the hands of those in charge, is rolling out this summer. Enabling hospitality businesses to book live music with ease, GigRealm connects developing and emerging artists with all types of venues.


As the sector gears itself up for ‘Freedom Day’, live music can play an integral role in bringing people into venues, with 74% of respondents to the most recent Live Music Census saying they had visited a pub or bar specifically to watch live music; it’s also estimated that live music increases wet sales by up to 60%[i].


GigRealm was founded by Tom Brady and Reuben Narey who recognised a gap in the market to revolutionise how hospitality venues book live music events. The company has appointed Emma McClarkin, CEO of the British Beer and Pub Association (BBPA), and Alison Wenham OBE, founder and former CEO of the Association of Independent Music (AIM), to its board.


The end-to-end digital solution instantly connects venues with professional artists of all genres, including bands, solo acts, DJs and more, making it easier than ever for venues to host live music. The platform takes the stress and much of the unnecessary admin associated with booking live music away, by streamlining how venues find, book and pay artists; all while increasing footfall, wet sales and enhancing the overall offering venues provide to their guests.


GigRealm not only supports independent venues but also provides a corporate offering for larger, multi-site operators. Head office and area managers have access to personalised dashboards, giving clear oversight of expenditure and ROI. Corporate clients also get access to an account manager who assists with the entire onboarding process, including training and setting up each user with access to the platform.


Tom Brady, Co-Founder and Managing Partner, GigRealm, said: “Live music is something we’ve all missed since the outbreak of the pandemic last Spring and it’s an experience that simply cannot be recreated at home. With the lifting of restrictions, consumers are eager to get out and enjoy live music experiences once more, and we want to help venues offer this. The music and hospitality sectors have arguably been the hardest hit by the pandemic and now that live music is set to be back on the menu, we’re hoping that our end-to-end digital solution will help operators drive revenue, increase footfall across their venues and give their guests the kind of experience they are so desperately craving.”


Emma McClarkin, Chief Executive Officer of the British Beer and Pub Association, said: “Now that we’ve had confirmation that all trading restrictions are set to be lifted this month, it’s vital that hospitality venues are able to drive footfall and get people through their doors. GigRealm makes it easier than ever to book live music in venues, and I’m excited to see how the business grows and develops, while helping the sector flourish after what has been a truly devastating 18 months.”


GigRealm is available for hospitality venues to sign up to now. For more information, please visit gigrealm.com


[i] Musician’s Union, Grassroots Music Venues and Pubs: https://musiciansunion.org.uk/working-performing/gigs-and-live-performances/working-as-a-live-performer/grassroots-music-venues-and-pubs

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