Talisker Launches Rewild Tour and Challenge
Diageo’s renowned single malt Scotch whisky, Talisker, has announced the launch of its new Talisker Rewild Tour, now live until 10 August.
Following the successful Talisker Wild Spirit Tour in 2019, Jason Clark, Talisker Brand Ambassador GB, has hit the road once again, touring the country in true ‘wild spirit’ style. In a Talisker branded Land Rover Defender, he will provide on-the-road training, inspiring bartenders to experiment and explore alternative methods to showcase the unique character of Talisker.
Starting in the Isle of Skye Jason is travelling all the way down to Cornwall and back up again hosting events at 17 venues across key locations including Edinburgh, Manchester and London, the educational workshops celebrate the single malt’s unique heritage – made on the remote Isle of Skye, championing its maritime sea-salt flavour and smooth, smoky finish.
Bartenders nationwide are invited to delve into nature to bring wild outdoor flavours into glasses to create a cocktail that embodies the Wild Spirit character of Talisker. Creations must be entered online for judging and the drinks must also be listed on menus in their bars across September and October so the drinks can be showcased to the world and experienced by guests. An optional addition to this cocktail menu challenge is that Talisker will pledge 50p to Parley for the oceans for the first 20,000 Talisker Rewild cocktails sold by participating bars over the two-month period towards the protection and regeneration of wild ocean ecosystems.
The judging panel includes Jason Clark, Jack Sotti, Head of Brand Advocacy GB and Stefanie Anderson, Talisker Race to Skye champion, who will select the two bartenders that have best executed drinks to rewild their guests as per the judging criteria. The winning bartenders plus two guest colleagues each will then go on to receive a Talisker Wild Spirit adventure in Scotland.
As part of the campaign, Talisker has partnered with Malts.com to provide a 10% discount code on all Talisker products (under £100) across the length of the tour and challenge period.
Jason Clark, Talisker Brand Ambassador GB, comments: “In 2019 we launched the Talisker Wild Spirit Tour – a fantastic experience which generated a huge amount of positive feedback. We had an incredible amount of interest, support and participation from bartenders all over the country which has led to coming back bigger and better for 2021 with the Talisker Rewild Tour and Challenge. The main aim is to inspire, motivate, incentivise and reward bartenders after what has been an incredibly tough time for our industry.The ingredients, presentation and story are crucial elements, aiming to provide guests with a rewilding experience. The complex profile of Talisker stands up extremely well in mixed drinks, from sours to highballs and more but it shouldn’t just end there.”
The Talisker Wild Spirit adventure will include travel, accommodation, activities and F&B expenses for the winning bartenders, plus the opportunity to bring two work colleagues each en-route, to explore Skye and the Talisker distillery hosted by Jason Clark.
The top 100 Rewild cocktail serves from around the country that successfully complete the menu listing challenge will receive a Talisker Whisky rewilding prize pack valued at over £200, including a limited-edition jacket, t-shirt, notebook, whisky and more. Entries are judged based on email submissions, the photographic proof on Instagram of its addition to any form of menu and a potential mystery shop visit to ensure it’s being sold in bar.
For more details on how to enter please go to https://talisker.rewildgb/challenge where the entry form is available to download – entries open from 10 August and close on 24 August.