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Startle Music & Pizza Hut Delivery Launch Nationwide Rock & Roll Bingo Giveaways Throughout October

Startle, the specialists in creating unique music and technology experiences for hospitality and retail brands, has partnered with Pizza Hut Delivery on a month-long take-over of their popular digital game Rock and Roll Bingo.

The fully-digitised Rock and Roll Bingo game gives a new twist on bingo by replacing the standard bingo format with much-loved music clips. Offering discounts and prizes, Startle’s Rock and Roll Bingo has already proved popular, racking up over 200,000 game plays, 98% repeat player loyalty, and an impressive 4.9/5 stars in the Apple App Store reviews.

The latest development of the game will see a four-week Pizza Hut Delivery takeover. Promotions of Pizza Hut Delivery will be displayed to players and graphical adverts will run in and around the game. All players during this time will be eligible for 50% off pizzas when they spend £30 at Pizza Hut Delivery, with overall winners being awarded ‘Hut Rewards Slices’ that can be used to unlock free items from the Pizza Hut Delivery menu.

Adam Castleton, CEO of Startle, said: “Rock and Roll Bingo has gone from strength-to-strength since its launch last year and we are excited to have Pizza Hut Delivery on board to offer players even more discounts and prizes.

“We originally looked to digitise Rock and Roll Bingo to help venues go paperless, but with the current climate and consumers exploring different entertainment avenues at home we set up national games that run every day at set times. We’ve been blown away by the response and the popularity of the platform, and we see the clear potential for operators to adopt digital solutions to create memorable moments both on-site and at home. We look forward to all our Rock and Roll Bingo players enjoying the Pizza Hut Delivery offers and prizes and can’t wait to see the response.”

Mandeep Kaur, Digital Customer Acquisition – Assistant Manager comments,Like many businesses we have had to take a very serious approach to our operations during recent times, so we are very excited to now be able to bring some more fun to our customers – not only with the game itself but also with the discounts that we’re giving away. This link up with Startle’s Rock and Roll bingo game gives us an opportunity to drive more brand engagement through dedicated exposure during the games, develop brand loyalty through trackable campaign codes, and increase the chance of potential uplift in mid-week sales through impulse buying. We look forward to seeing the results.”

Since lockdown, Rock and Roll Bingo launched four games every Sunday, live at 8pm, 8.30pm, 9pm and 9.30pm. Each game is an average of 15 minutes with winners required to successfully mark off a line or full house.


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