Spirited Union Rum Extends Range With Three New Expressions

The world’s first botanical rum distillery, The Spirited Union Distillery in Amsterdam, has launched three new expressions in the UK, Queen Pineapple & Spice, Sweet Orange & Ginger and Pink Grapefruit & Rose. The new rum flavours are already available in the Netherlands and will roll out internationally during November and December 2020. The three expressions are the latest in the range which launched in 2019 with Spirited Union Spice & Sea Salt and the world’s first white botanical rum, Spirited Union Lemon & Leaf.

Spirited Union Queen Pineapple & Spice has just been announced as the winner of The Grocer New Product Awards in the Alcoholic Drinks category, ahead of Funkin Cocktails, Gosnells Mead, Westons Cider and Sipsmith Gin, with the expert judges calling it “A great sipping rum. The beautiful packaging and taste justify its price point - they said they would purchase it for themselves and for others.”

Spirited Union Founder, Ruben Maduro says, “We are continuing our quest to produce rums with real flavour; creating union between the vast and colourful world of botanicals to produce a range of exciting naturally-flavoured rums. Having lived and worked in Aruba in the Dutch Antilles, I looked to warmer climates for inspiration for our botanicals for these new expressions. Our Queen Pineapple & Spice has a taste of the tropics and the Sweet Orange & Ginger has a bite of ginger for Jamaican heat.”

“We’re really proud to have been able to launch three new expressions during these difficult times. It’s great to see the love that’s out there already in Amsterdam where our fully sustainable, solar-powered distillery and brand home is located. We produce and package our rums in the most sustainable way possible.”

Spirited Union Queen Pineapple & Spice Rum is made by macerating the flesh of the fruity Queen Victoria pineapple in Panamanian Rum. The natural sweetness of pineapple is balanced by infusing the rum with cassia wood and aromatic cinnamon, to finish with a bit of heat. Combining the two elements give a subtly sweet, yet surprisingly refreshing, spiced rum. These mini pineapples have a fragrant golden orange skin and bright yellow flesh. They are sweeter and more aromatic than more commonly found pineapples, resulting in a delicious rich aroma and complex fruity notes. RRP: £27.50 for 70cl bottle. 38% ABV.

Spirited Union Sweet Orange & Ginger Rum is made by infusing and distilling sweet oranges from Valencia & Curacao to give bright citrus notes to their cask-aged Jamaican rum. The hand-zested oranges add a rich citrus aroma and sweet taste which unite with fresh ginger root infused in the rum. RRP: £27.50 for 70cl bottle. 38% ABV

Spirited Union Pink Grapefruit & Rose Rum is made by distilling the skin of blush-pink grapefruits to match the refreshing floral taste of Swazi rum. The rum is enhanced with infused blood orange for a bitter-sweet sour taste and has been vapour-infused with fragrant garden rose petals and elderflower to give an intense floral aroma. The result is the perfect union of citrus and blossom. RRP: £27.50 for 70cl bottle. 38% ABV

Signature serves

Queen Pineapple & Spice Rum with lemonade or mixed in classic rum cocktails.

Sweet Orange & Ginger Rum with ginger ale, ginger beer or mixed in a popular rum cocktail.

Pink Grapefruit & Rose Rum mixed with tonic, soda or in favourite rum cocktails.


www.spirited-union.com, Amazon

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