Oxford Partnership Offers Weekly Market Insight Reports for Free
To celebrate its 30th anniversary of providing inspirational data to the on-trade, Oxford Partnership, the specialist hospitality market monitoring and insight agency, is offering free sector intelligence reports for a limited period. The reports will arm on-trade operators with the best possible real-time market information upon which to base decisions over the difficult months ahead.
The innovative Weekly Snapshot Reports offer insights from the latest available data, revealing up-to-the-minute trends, market performance metrics and key consumer indicators. Compiled from Oxford Partnership’s comprehensive range of real-time data sources and issued every Friday, the reports are available free to all: from pub companies to wholesalers, from drink suppliers to media organisations, and from large companies to individual licensees keen to see the bigger picture.
Drawing on Oxford Partnership’s 30 years of industry-leading expertise in providing actionable on-trade data, the reports are designed to help businesses make stronger, more informed decisions. Providing week-by-week insights which build from the initial reopening of the on-trade (4 July) through to the present day, the Weekly Reports comprise:
· % of outlets open, by tenure
· Opening trends by outlet type, region, and location type
· Draught beer volume trends by time of day and by day of week
· Consumer behaviour trends by daily % occupancy level and by average visit duration
To sign-up to receive the regular weekly reports, simply visit www.oxford-partnership.com
Summary reports containing top-line information are accessible immediately to all, with the more detailed versions available upon request. Both report formats are free for three months for requests received by 14/02/21.
Example of the detail Oxford Partnership data can provide:
Average customer dwell times in the final week of October were 114 mins per visit. Although significantly up on the average of 47 mins per visit for the first three weeks of re-opening (post 4 July), the latest reading is 19 mins lower than the GB average pre-Covid.
Interpretation – In the early weeks of July, customers were checking out venues for a quick drink or two to sound out the best/most Covid-19 compliant places to visit. As consumer confidence returned, dwell times grew.
Potential actions – Upsell to premium: outlets have 15% less time to maximise revenue from each customer. Prompt service: seating/serving/replenishing must be swift to maximise sales opportunities.
In addition to the free reports, Oxford Partnership offers a full range of trended-data trackers for strategic insight and action through its Market Watch service. From draught throughputs measured by hour, by day, to comprehensive outlet diagnostics plotted by Covid tier level. Grounded in robust, outlet-level inputs, Oxford Partnership’s cutting-edge software interfaces enrich the base data to provide clients with real-time market intelligence which actively helps drive growth.
Offering bespoke reporting to reflect individual needs – including mapping findings to clients’ own distribution bases – all Oxford Partnership outputs utilise unique, dynamic data to generate actionable insights which keep users one step ahead of competitors.
Alison Jordan, Oxford Partnership CEO, says: “Now more than ever, it is essential for all parties with vested interests in the long-term health of the hospitality sector to keep abreast of the very latest developments. To mark 30 years of providing the industry with the most dynamic data available, we’re giving away free real-time market intelligence reports.
“In the on-trade, things are invariably at their best when they are fresh: a freshly poured pint, a freshly prepared Sunday roast, a freshly ground coffee. This same principle applies to data: on-trade suppliers and operators want to know what’s happening now, not what happened at the end of the previous quarter; Oxford Partnership takes the freshest data available and serves it swiftly to provide solutions which are faster, fitter, and functional.
“This winter will be unlike any other the hospitality sector has faced. Last year, our unique weekly outlet level mapping of the entire on-trade universe was agile enough to track consumer visiting patterns by day-part and by venue location in the weeks building up to the festive season; this year we are more likely to be most keenly tracking the progress of outlets within different tiers, or the success of those serving takeaway options, or of venues benefiting from outdoor garden spaces, or monitoring how reviews of consumers on the most Covid-secure places to visit impact on behaviour.”
(1) Source: Oxford Partnership Market Watch – October 20