GigRealm strikes right note with Greene King
GigRealm, the innovative online music booking platform, has partnered with Greene King, the UK’s leading managed pub company and brewer, to harness the power of live music to drive footfall, increase wet sales and create memorable experiences.
Live music can play an integral role in building confidence and bringing people back into venues. 28% of customers now state they would be encouraged into visiting a pub or bar if live music was on offer[i]. This is compared to just 7% who said they go to watch live sports on TV[ii]. It’s also estimated that live music can increase wet sales by up to 60%[iii].
GigRealm will be trialed across Greene King pubs in the South East, enabling them to find, book and pay musicians directly from their own online dashboard.
Removing the guess-work from finding and booking musicians, Gigrealm offers an end-to-end platform solution. Including useful functions like the GigContract, which is automatically attached to all bookings, and social media content templates to help promote events and drive footfall.
GigRealm founders Tom Brady & Reuben Nary
Tom Brady, Co-Founder and Managing Partner, GigRealm, said: “We’re over the moon to be working with Greene King, one of the leading businesses in the hospitality sector, to help them and their pubs put on unforgettable live music events. Now that live music and events are finally back on the menu, we’re committed to supporting the sector drive footfall, increase loyalty and give the people what they want – a fantastic night of live entertainment.”
Jason Lockwood, Head of Entertainment, Greene King, said: “Live music is something that can play a useful role in the sector’s recovery and we’re fully committed to making our pubs as enticing and exciting to the British public as possible. We’re really looking forward to working with GigRealm, bringing live music to more of our pubs and making it easier than ever for our publicans to host fantastic, community engaging events.”
GigRealm was founded by entrepreneurs Tom Brady and Reuben Narey who recognised a gap in the market to revolutionise how hospitality venues book live music events. The company has appointed Emma McClarkin, CEO of the British Beer and Pub Association (BBPA), and Alison Wenham OBE, founder and former CEO of the Association of Independent Music (AIM), to its board.
GigRealm is available for hospitality venues to sign up to now. For more information, please visit gigrealm.com.
[i] The British Pub Market: Reasons To Be Optimistic For 2019: https://cgastrategy.com/cga-report-reveals-grounds-for-confidence-for-british-pubs/ [ii] The British Pub Market: Reasons To Be Optimistic For 2019: https://cgastrategy.com/cga-report-reveals-grounds-for-confidence-for-british-pubs/ [iii] Musician’s Union, Grassroots Music Venues and Pubs: https://musiciansunion.org.uk/working-performing/gigs-and-live-performances/working-as-a-live-performer/grassroots-music-venues-and-pubs