3 Hot Ideas To Double Summer Profits
Is your venue making the most of its outdoor space this summer?
Whether your customers are sipping Aperol Spritz on the terrace, pints in the pub garden or a cool, crisp glass of Rosé while dining alfresco, you’ll want to do all you can to maximise the appeal – and profit generated by – your outdoor space.
Outdoor hospitality experts, in your corner, create outdoor spaces for everyone from Lord’s cricket ground to Royal Ascot, plus iconic pubs and restaurants. They give us 3 ways to enhance your outdoor space and double your summer profits...
THE SECRET TO OUTDOOR DINING
Getting outdoor spaces right can boost your profits by up to 40%. But getting them wrong can mean losing customers (and revenue) to your competitors.
But the real secret is... you can transform an outdoor space with just 3 elements. And many improvements pay for themselves very quickly.
1. Add weatherproof Terrace Screens
Installing Terrace Screens instantly blocks wind, dramatically increases comfort, sheltering customers from the elements and helping them to drink and dine longer. Iconic Liverpool Docks pub, Baltic Fleet, asked in your corner to install Terrace Screens to enhance their outdoor dining space. The increase in revenue generated by higher footfall, and customers staying for longer, meant the screens had paid for themselves within days of installation.
Better still, ask a leading drinks brand to sponsor the screens and cover the costs. In cities like Dublin, there is fierce competition between drinks brands to sponsor screens in a variety of venues. However, not all screens on the market will withstand the wind our British weather throws at them. To avoid an expensive mistake, it helps to choose an experienced supplier. in your corner have supplied Terrace Screens to a large number of venues, so they know the trade secrets to make your outdoor space a huge success.
2. Install Parasols, Pergolas or Awnings
Parasols, Pergolas or Awnings add instant charm and elegance. Long‑lasting, durable and strong, they provide a speedy return on investment and make your outdoor space usable, whatever the weather. You can add your restaurant’s logo and choose colours to match your colour scheme or brand. Michelin‑rated Derby restaurant, Darleys, created a winning outdoor space with branded parasols, terrace screens and furniture all supplied by in your corner, which boosted takings by £10,000 a week.
3. Add effective heating & lighting
It’s important to select the best type of heating & lighting to create the right ambience in your outdoor space. Use strings of fairy or festoon lights to create instant ambience and boost curb appeal. Then add candles or lighting to make the atmosphere more intimate. Perfect for creating many Happy Hours! in your corner have created outdoor hospitality spaces for many much‑loved pubs, restaurants, hotels and golf clubs in the UK. Just imagine what they can create for you.
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