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Cellar Trends Supports On-Trade Reopening With a Kickstarter Cocktail Kit Programme

The on-trade has always been a key strategic channel for leading distributor Cellar Trends. Over the years the UK distributor of premium beverages has launched and built an enviable range of wine and spirit brands by working in close partnership with both independent and MPO on-trade customers across the country.

As the on-trade reopens post lockdown and attempts to drive much needed business over the critical summer trading months, the team at Cellar Trends will execute a Kickstarter Cocktail Kit Programme in support of key customers.

Due to the breadth of the Cellar Trends portfolio, customers can create each of the UK’s top 10 cocktails* by using brands from within the portfolio. The Cellar Trends sales team will place relevant cocktail kits, featuring every product that a bar needs to make one of these top-ranking cocktails, plus relevant POS in key accounts across the country.

The Cellar Trends team are also delighted to have partnered with Premium Mixer brand Double Dutch on the project who are generously supplying relevant mixers for inclusion in the kits. A Restaurant Kit has also been developed featuring Marques de Vitoria Crianza, Chang Beer and high-profile liqueur brands.

The value of the total programme to the trade is estimated to be in the region of £75,000.

Mark Harris, Sales Director at Cellar Trends comments: “Working in partnership with the on-trade is at the heart of the Cellar Trends brand building ethos. As such, we are thrilled to see life coming back into the on-trade and are delighted that we can support some of our key customers though the Kickstarter Cocktail Kits as they navigate the new and challenging trading conditions.”

If you are interested in securing a Kickstarter Cocktail Kit, please email with the details of your venue.

Please note that there is limited stock available, so kits will be available on a first come, first served basis.

*Top 10 UK cocktails - source: CGA Mixed Drink Q1 2020

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