Captain Morgan Shakes Up Summer With New Tropical Rum Based Spirit Drink
Captain Morgan, one of the UK’s most popular rum brands, is launching the new Captain Morgan Tiki (25% ABV). A tropical rum based spirit drink, the new variant is available now in a 70cl format across both the on and off-trade.
Inspired by the adventures of the Captain through the South Pacific Islands, Captain Morgan Tiki is packed with pineapple and mango flavours. Developed in line with consumer testing, the launch will be supported by a £1.5m marketing investment.
With a striking embossed bottle designed to bring the Tiki concept to life, the bottle drives standout on shelf and behind the bar. The launch of Captain Morgan Tiki is also set to capitalise on the growing trend for lighter coloured mixers, such as lemonade which has seen a 27% increase in growth over the last two years. Best served with lemonade, Captain Morgan Tiki is perfectly postioned to make the most of this trend.
Nick Payman, Head of Captain Morgan Europe, comments, “We know our customers are looking to experiment and try different spirit taste combinations. Captain Morgan Tiki offers something completely new to consumers.”
 Kantar Worldpanel Division – Alcovision 24 months ending 31.03.19