Hi-Spirits to Launch Carpano Botanic Bitter

Hi-Spirits is bringing Carpano Botanic Bitter to the UK market, offering bartenders and cocktail lovers an authentic premium cocktail bitters that brings a new dimension to classic cocktails such as the Negroni, Americano and Boulevardier.

The launch further builds on Hi-Spirits' successful distribution partnership with Italy's Fratelli Branca Distillerie. Carpano Botanic Bitter aligns closely with the established Carpano range, as well as the broader Fratelli Branca family of brands including Fernet-Branca.

The Carpano brand dates back in 1786 when the first Vermouth was created in Turin. Over more than 230 years, the Carpano name has become world famous for its passion for balancing natural ingredients using traditional, artisan methods. The development of Carpano Botanic Bitter is the latest milestone, leveraging all the brand's heritage and premium drinks expertise.

As a contemporary take on the Italian bitters tradition, Carpano Botanic Bitter skillfully combines 10 natural botanicals including saffron, sandal, fresh green orange peel, bitter orange peel, cinchona, rhubarb, zedoria, gentian, myrrh and wormwood.

These combine harmoniously into a ruby red bitters with a fragrant aroma, a balanced sweet and spicy flavour, and a long bittering finish. The overall result is a premium cocktail bitters that enables bartenders to bring an added dimension to a range of drinks recipes.

Nicola Olianas, Branca Distillery Global Ambassador said: "Carpano Botanic Bitter adds further breadth to the Carpano range, with a unique recipe that combines the Carpano tradition with a contemporary complexity.

"With cocktail sales set for further strong growth in the UK, Carpano Botanic Bitter meets the need for continued innovation at the premium end of the market."

Cocktail recipes created by Wet & Dry's Russell Burgess and Harry Gerakis will be served at industry events in February 2020. They include:

Perfect Negroni

  • 30ml Carpano Botanic Bitter

  • 30ml Brooklyn Gin

  • 30ml Punt e Mes

  • Garnished with lemon

Americano

  • 40ml Carpano Botanic Bitter

  • 20ml Carpano Antica Formula

  • Topped with tonic and garnished with grapefruit

Irish Boulevardier

  • 30ml Carpano Botanic Bitter

  • 30ml Paddy Irish Whiskey

  • 30ml Carpano Antica Formula

  • Garnished with lemon

The Carpano range, crafted in Milano by the family owned Fratelli Branca Distillerie and distributed in the UK in partnership with Hi-Spirits, also includes:

  • Antica Formula, the original Italian vermouth and the pinnacle of the range, made with wines blended with carefully selected precious herbs, as vanilla and saffron;

  • Punt e Mes, the red vermouth, ideal for classic cocktails including the Manhattan;

  • Carpano Dry, an authentic dry white vermouth, with suggested serves including the Champagne Dry and Vesper;

  • Carpano Bianco, a sweet white vermouth ideal with just splash of prosecco or in a Bianco Spritz;

  • Carpano Classico, the traditional Italian red vermouth.

Carpano Botanic Bitter will be launched in the UK on-trade in February 2020. Supplied in a 1-litre bottle with an ABV of 25%, it will be available through trade wholesalers.

For more information, please contact your local Hi-Spirits representative, or call 01932 252 100, email info@hi-spirits.com or visit www.hi-spirits.com.

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