Belvoir Fruit Farms Is Starting 2020 With a Splash by Launching Two New Refreshing, Fruity Beverages

From the middle of January, Belvoir’s Pink Lady® Sparkling Apple Juice will be available, alongside Belvoir’s new Lime & Soda.

Apple is a well-established and popular flavour within the premium soft drinks’ category. Apple flavoured ready to drink products are worth £16.4m [if gte vml 1]><v:shape id="Picture_x0020_3" o:spid="_x0000_s1030" type="#_x0000_t75" alt="A close up of a bottle

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Description automatically generated" ></v:imagedata> <w:wrap type="square" anchorx="page"></w:wrap> </v:shape><![endif][if !vml][endif]annually, accounting for 13% of the market and are growing by +13% year on year too.* This growth is currently being driven by mainstream brands, leading Belvoir to believe there is an opportunity to further grow the category through a premium apple offering.

Another rapidly growing trend is the popularity of pink drinks, led by the phenomenal rise of pink gins; this has begun to play through into Adult Soft Drinks.

Combining these two market observations has resulted in Belvoir’s Pink Lady® Sparkling Apple Juice. But the clue’s in the name - they’ve not just used any old apple juice, they’ve used the UK’s Number 1 fresh produce brand, Pink Lady®. They’ve added a dash of elderberry juice to enhance the pinkness of the drink too, placing it right on trend.

Belvoir’s Pink Lady® Sparkling Apple Juice is made with 100% fruit juice and no added sugar. It has deliciously fresh, sweet green aromas and a fabulously refreshing crisp, sweet apple flavour from blending both clear and cloudy apple juices only from Pink Lady® apples. The drink is an attractive warm pink with a slight natural cloud.

Lime is another key flavour trend within the premium soft drinks’ category, growing at +22% year on year and in major multiples at +21%.* In 2019 Belvoir commissioned extensive and exclusive consumer research into Premium Soft Drinks gauging the views of over 2,000 people about how, when and why they consume the category. In it, lime was identified as an extremely versatile flavour, consumed across all drinking occasions and considered a key ingredient when preparing the perfect serve both at home and in bars and restaurants. There are however few, if any, premium lime offerings on the market and Belvoir believes they have filled that gap with their new Lime & Soda, hoping to drive further category growth.

Belvoir’s Lime & Soda is made with 100% natural ingredients including freshly squeezed lime juice and a touch of lemon for a wonderfully refreshing, zingy taste. Exceptionally light and lively with the invigorating aromas and flavours of naturally sharp, freshly squeezed lime juice it is an indulgent, instant take on the classic lime and soda. Delicious on its own, over ice or mixed with white rum, fresh mint leaves and ice, it makes the best no fuss Mojito ever.

As with all Belvoir’s drinks, both Lime & Soda and Pink Lady® Sparkling Apple Juice contain no artificial sweeteners, colourings, flavourings or preservatives.

Belvoir’s Lime & Soda and Belvoir’s Pink Lady® Sparkling Apple Juice are available in 250ml bottles which are popular for individual serves and in 750ml bottles which are great for sharing.

For more information about these and all of Belvoir’s range visit www.belvoirfruitfarms.co.uk or call 01476 870286

*IRI Total Market, 52we 12.10.2019