Diageo Reserve’s premium gin brand, Tanqueray No. TEN has transformed London’s iconic Bloomsbury House into the Tanqueray Townhouse to create the ultimate experience for gin lovers until 14th December 2019. The launch was a star-studded event attended by the likes of Luke Evans, Daisy Lowe and Pixie Lott.
Visitors to the Tanqueray Townhouse were greeted with a Tanqueray No. TEN & Tonic alongside a range of delicious cocktails from the classic Tom Collins to bespoke new serves created by Brand Ambassador, Jack Sotti. Guests explored different areas within the Tanqueray Townhouse, one of which was The Aura Room, where guests could discover their perfect Tanqueray cocktail using state-of-the-art facial recognition technology. The space also featured The Secret Bar, where a selection of guests were invited via a ringing telephone to take part in Head vs Heart – pioneering brainwave technology identifying guests’ perfect cocktails. Whilst here, guests were presented with scented vials of Tanqueray No. TEN ingredients and had their brainwaves read in order to determine the perfect cocktail for their unique taste profile. The Gifting Room also hosted a selection of ultimate gifts for gin lovers including a calligrapher’s table, where artists could make customised labels, wax bottle seals and one-off wrapping paper, creating the ultimate personalised gifts for Christmas.
During its Bloomsbury residency, The Tanqueray Townhouse is also supporting The Felix Project, a charity that helps people experiencing food poverty in London.