Sun Valley Joins the Party With Well-Crafted Crisps Launch

With UK snacking worth a massive £18bn*, Sun Valley is launching a new premium range of crisps allowing operators to benefit from a one-stop-shop approach and take a bite of a market in the ascendancy. Previously famous for its range of premium nuts, the company’s ‘Well-Crafted Crisps’ are the newest addition to its innovative and ever-growing portfolio.

Taking one of the UK’s best loved snacks to new and flavoursome heights, the ‘Well-Crafted Crisps’ range is hand-cooked in Britain, made from locally sourced potatoes and comes in a variety of five flavours with surprising and contemporary twists including; Sea Salt, Cheddar & Caramelised Onion Chutney, Sea Salt & Chardonnay Vinegar, Sweet Chilli & Lime and Smoked Paprika. Gluten-free and suitable for vegetarians, the crisps are supplied in 40g single serve bags.

Alison Robson, Marketing Manager at Sun Valley, comments: “With quality, flavour and innovation high on the consumer agenda, the UK snacking market is growing at an exponential rate. There’s been a wave of new concepts and, in bringing these new products to market, we’re ensuring we’re at the forefront to keep up with customers’ ever-growing expectations.

“As a supplier, we’ve entered new territory with the creation of our ‘Well-Crafted Crisps’, striving to create a superior crisp offering with strong British provenance. As experts in flavour, we’re now able to go to operators with a comprehensive range of nuts and crisps, leaving them free to profit from a comprehensive selection of snacks with serious stand-out.”

*Nielson 2018

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