Brentingby Gin and Peter Spanton Drinks have joined forces to launch a premium ready-to-drink (RTD) Pink Gin & Cardamom Tonic.
Making its debut on the Brentingby Gin stand at Imbibe Live, the 8% ABV blend marks the first collaboration between a small-batch craft gin distillery and a premium mixer company in the expanding RTD category.
It combines Brentingby Pink Gin, flavoured with rooibos and baobab, and Peter Spanton Drinks No. 9 Cardamom Tonic Water. Both companies believe the new RTD delivers a genuine point of difference in a market where too many products offer a very similar ABV and flavour profile.
“Consumers are particularly poorly served in the RTD G&T sector,” said Peter Spanton. “Our collaboration with Brentingby is a premium recipe which delivers on the unbeatable experience of being served a great G&T. The delicate flavour of my cardamom tonic enhances the rooibos and baobab botanicals in the gin perfectly.”
Bruce Midgely, founder of Brentingby Gin said: “The diversity of the gin sector plays a big part in its appeal to consumers, and the RTD sector doesn’t reflect that choice currently. We’re delighted to be collaborating with Peter Spanton Drinks to offer a unique, premium Gin & Tonic in the RTD format.”
Brentingby Gin is a true craft gin, handcrafted and bottled in the heart of England. Combining contemporary with tradition to create a modern and unique gin www.brentingbygin.co.uk
Peter Spanton, former owner of restaurant and bar Vic Naylor's in Clerkenwell, created a range of adult soft drinks and mixers in 2012 www.peterspanton.com
Brentingby Gin is on Stand C114 at Imbibe Live.