Leading youth music & travel brand, Ibiza Rocks, has today announced that JD will be the exclusive fashion partner of Ibiza Rocks Hotel and events for 2019 & 2020, secured through Ibiza Rocks group's new division Unruled Collective. The partnership will become the company’s biggest brand partnership in over a decade and will encompass a series of debut SuperFoxx events to promote music, fitness, wellbeing, and empowerment, utilising the flagship hotel’s standing as Ibiza’s No.1 youth destination.
The coming together of two groundbreaking brands to fuse music and fitness as part of a formidable partnership focused on the youth generation, is a first for Ibiza and cements each brand’s pioneering reputation and commitment to evolving with the increased demands and expectations of generation Z. The partnership will deliver a host of empowering onsite activations, season-long digital integration and next level parties that unite mindfulness and music and feature an array of the fiercest and freshest names on the music and fitness scene.
As the largest partnership brokered by Ibiza Rocks in over a decade, it will entail multiple areas of activation including influencer engagement, content seeding, unique on the ground experiences, full brand integration across staff clothing and much more. Ibiza Rocks Group’s vast experience in the youth market alongside its network of creative talent, digital reach and knowledge of the Ibiza audience, will deliver a standout campaign, a unique co-branded event series and a highly integrated and visible partnership.
Speaking about the partnership Stephen White, Group Marketing Director at JD says: "JD is the leading retailer of sports fashion at the forefront of youth sportswear and culture. We are energised by our collaboration in supporting both Ibiza Rocks and Superfoxx in its forward-looking initiatives. This partnership intrinsically links us with a global brand in Ibiza Rocks and its world-renowned artists. The collaboration further fuels and energises our constantly evolving relationship with our consumer, putting the consumer at the heart of the JD brand.”
Director of Communications at Ibiza Rocks Group, Lisa Faichney says: “Ibiza Rocks has lead evolution on Ibiza since its inception and our partnership with JD perfectly encapsulates the innovative approach we desire from our brand collaborations and programming. Our growing youth audience is more hyper-aware than we have ever experienced, responding to brand integration, influencer marketing and elevated experiences. This partnership truly embraces our founding ethos of chasing energy, evolving with the times and delivering unique event experiences. JD x Ibiza Rocks signifies a meeting of great minds matched with immense energy and passion for youth. Together we will elevate our customer’s experience beyond expectation and we’re looking forward to celebrating our most successful year yet together.”
Renowned for its innovative event series including the record-breaking Stormzy’s #Merky Festival and pool party residencies from the likes of Craig David and Rudimental, Ibiza Rocks Hotel has become Ibiza’s most iconic destination for the youth market. Pushing the boundaries since inception in 2005 with its groundbreaking programming, Ibiza Rocks has established itself as a pioneer in music tourism and is responsible for the regeneration and social rejuvenation of San Antonio, keeping Ibiza young, fresh and relevant for youth. From introducing live bands under the Balearic stars to Ibiza 15 years ago to being first to bring grime to the island, the brands cultural as well as musical significance is unprecedented and unchallenged.
With over 120,000 visitors in 2018, numbers continuing to grow year on year and 40% up on like for like trading performance, Ibiza’s original destination concept hotel has proven success in understanding the ever-evolving youth audience. Staying ahead of the curve, changing the soundtrack and time slots to continuously capture the peak energy and offer day time experiences to a new and more mindful, health-conscious daytime audience.
JD continues to surge ahead in its growth and is the leading sports fashion retailer and global brand. The multi-channel retailer has over 600 stores trading across 18 territories delivering consumer experience across in-store and online to the ever-evolving youth market.
The Ibiza Rocks Presents SuperFoxx Fuelled by JD events will provide three areas of experience for visitors, encouraging them to ‘refuel at the hub’ by offering healthy food and drink, ‘restore at the dome,’ a space which will be educational as well as restorative via meditation sessions, well-being workshops and more, and ‘re-energise at the arena’ which will house a series of fitness events. For the first time, Generation Z and Millennials focus on wellbeing will be combined with the high energy arena parties Ibiza Rocks Hotel is world-famous for.
Unruled Collective will utilise Ibiza Rocks Group’s vast experience in the youth market, leveraging its network of creative talent to deliver a standout campaign, a unique co-branded event series, and a highly integrated and visible partnership. With over 100 pool party events, a new look, a new division in Unruled Collective and a major partnership with JD, this is all set to be Ibiza Rocks Groups biggest year yet.
Ticket & hotel packages on sale now at www.ibizarocks.com. Book direct with Ibiza Rocks for the best prices guaranteed - up to 20% cheaper than other booking agents. For more information on JD visit www.jdsports.co.uk.