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Super Crushable Lagunitas Daytime Session IPA Is Hittin’ the Bar

“Sometimes you want a beer, then you realise how much s**t you need to do before you call it a day.”

After hearing a mumbling or two, the Brew Monsters over at Lagunitas HQ rolled up their sleeves and set about making a kickass, sessionable, lower calorie, craft beer. Yeah, there are a lot of qualifiers here, but we swear it’s all true! Launching this month, the latest creation from the Lagunitas Brewing Company, DayTime Session IPA, is now available.

It’s no secret that Session IPAs and Pales are seeing rapid growth. Led by the craft-curious who want less challenging bitterness without losing the flavour, the category is now worth a staggering £208million to the UK on-trade and seeing year-on-year value growth of 46%[1]. And if that wasn’t reason enough to stock, outlets now pump out an average of 58.8 litres per week.[2]

That’s why they've created Lagunitas DayTime Session IPA – a reimagining of their classic 4.65% DayTime Fractional IPA. Boldly dosed with a glorious fortune of hops and a toasty malt foundation, Lagunitas DayTime Session IPA is light in the things that weigh you down, yet crisp and hop-forward. At 4% ABV, it’s Ideal for those used to drinking light beers but keen to venture into the world of craft. DayTime is the perfect first step to their flagship IPA. What’s more, with passionfruit, lychee, cedar and citrus on the palate, as well as hints of tropical fruits, pine and eucalyptus, DayTime truly aims to provide all the #MouthFeels.

Genna Burchell, UK Brand Marketing Manager at Lagunitas, comments on the launch: “Noticing a sessionable offering was missing amongst our UK range, our Brew Monsters created our new DayTime Session IPA – offering Lagunitas adorers and new fans alike the chance to tantalise their taste buds with a great-tasting, lower ABV offering. At Lagunitas we like to let our beers speak for themselves, so don’t just take our word for it, get your hands on DayTime today!”

While they're spreading the word of DayTime Session IPA amongst their loyal tribe, they've introduced a range of cool Schwag to raise the bar – think tap handles, lens badges, tap stickers, coasters and branded glassware.

For more information, or if you’re down for listing Lagunitas DayTime Session IPA, please contact your friendly local Lagunator.

[1] CGA data to 29th December 2018

[2] CGA data to 29th December 2018

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