With innovative festive activity that is set to raise both smiles and sales, WKD is bringing the humble Christmas bauble from tree-tops to bar-tops in the form of seasonally shaped cocktail pitchers. Thousands of eye-catching WKD Cocktail Baubles are being distributed across the on-trade for licensees to serve special sharing cocktails from.
Shaped in the style of classic Christmas tree decorations, the multi-serve cocktail pitchers will bring theatre to outlets and a humorous festive twist to proceedings. With four delicious seasonal recipes (Berry Christmas, Halo Cheeky, Mango Ho Ho and WKD Frostbite), WKD sharing cocktails are a great way for groups of friends to enjoy Britain’s No.1 traditional RTD1 with complementing spirits, liqueurs and soft drink mixers.
The festive cocktail recipes are quick and easy for staff to mix, and the multi-serve format will not only create a visual impact but also ease pressure at the bar during key trading periods. With themed posters, table-talkers and in-outlet screen media making pub-goers aware of what’s on offer, the WKD Cocktail Baubles will help create a great atmosphere and generate fun nights for friends. A mixing guide instructing that each Bauble is designed for sharing and should be served with glasses is also being provided.
WKD has a strong track-record of producing attention-grabbing shaped cocktail vessels for the on-trade. The Christmas Bauble variant is brand new for 2018; it has a real talk-about factor and will help drive WKD sales for stockists during the key festive period.
A far-reaching social media campaign will support the in-outlet activity, raising awareness of the special cocktails and encouraging consumers to seek out WKD’s over-sized festive baubles. The digital support will also include opportunities for consumers to win seasonal giveaways, such as WKD bobble-hats and Christmas Bauble pitchers.
“High-energy or celebratory occasions with friends are what RTDs are all about,” explains Amanda Grabham, Head of Brand Marketing – Alcohol at SHS Drinks, owner of WKD. “Our impactful Christmas pitchers will not only bring festive fun to outlets but will also help licensees maximise seasonal opportunities by encouraging consumers to trade-up to multi-serve cocktails. The activity will both support WKD stockists and engage WKD consumers.
“The best way to build festive sales is to ensure that customers have a great time. People want to have fun at Christmas, so outlets need to gear-up to deliver memorable nights out; with our Cocktail Baubles, seasonal POS and a huge awareness-raising social media campaign, WKD has things all wrapped up,” Grabham concludes.
1Source: Total GB RTD category combined Value (£): CGA On-trade MAT to 14.07.18 and Nielsen Take Home MAT to 06.10.18