el Jimador tequila have released two new limited-edition Day of the Dead bottles to the UK on-trade across both its Blanco and Reposado expressions. The launch follows the success of the 2017 limited edition bottles in the Grocery channel as el Jimador continues to support the growing interest from consumers in going out and celebrating Day of the Dead (Día de los Muertos) on 2nd November 2018.
Both bottles look to transport consumers to the heart of Mexico, encouraging all to embrace el Jimador’s philosophy of encouraging consumers to live life in its most vibrant form. On 2nd November, people around the world will be joining Mexico in its annual festivities, toasting to the future and celebrating life with family and friends.
The limited-edition packaging has once again been designed with renowned American artist David Lozeau and showcases the prominent colours synonymous with the day-long celebration. Lozeau is highly regarded for his unique, expressive skeleton characters and puts a modern twist on traditional Day of the Dead iconography.
The new design will be rolling out across on-trade outlets from October in both the Blanco and Reposado 70cl expressions.
Made in the last true tequila producing hacienda in the world, crafted by generations of Jimadores, every drop of tequila begins its life in Amatitán, Jalisco. No additional ingredients, no added colours, just 100% blue Weber agave tequila, crafted with 100% pure determination, honour and know how. On the palate, the tequila Blanco reveals buzzing citrus flavour characteristics, while warmer, more seasoned notes come through in the award winning Reposado expression.