Leading drinks wholesaler, Matthew Clark, has announced the launch of its news ‘Summer of Sport’ package, providing customers with the knowledge and expertise to maximise sales throughout the key sporting season.
Sport is a national obsession in the UK, with huge numbers of the public flocking to watch events in the unrivalled atmosphere the on-trade offers. During the last World Cup, an impressive £1.82 billion1 was spent on alcohol in the on-trade alone, highlighting the significant sales opportunity this presents.
To help operators meet this opportunity, the company has created a dedicated online knowledge hub, which features unique product deals, valuable point-of sale tools and downloadable guides to provide licensees with everything they need to drive customer footfall and increase sales.
Justin Wylde, Category Development Manager at Matthew Clark, comments: “’Summer of Sport’ is a great opportunity for outlets to tap in to the increased demand across the summer. Football is the biggest driver of sales in the On-Trade, with the average pub seeing incremental sales of over £30,000. We have partnered with AB-Inbev to offer not only great deals across beers, but additional supporting point-of-sale and discounts for Matchpint”.
In a bid to help customers capitilise on the occasion, Matthew Clark has committed to giving away 200 point-of-sale kits, completely free of charge. The company is also working closely with six key sponsors: Budweiser, Bud Light, Pimm’s, Eden Mill and Strawberry & Cream Baileys to deliver a comprehensive range of advice, relating to specific sporting fixtures, and offer tailored deals throughout June, July and August.
To find out more about how you can make the most of the ‘Summer of Sport’ opportunity, visit Matthew Clark’s dedicated website hub, matthewclark.co.uk/sport
 CGA BrandTrack, July 2017