This summer, Russian Standard will continue to push its status as a challenger brand with increased brand investment behind a new £2.5M marketing campaign including high visibility outdoor sites across key cities, brand activation at some of this year’s biggest cultural Festivals and in store activation to support the world cup across major retailers.
An impactful outdoor campaign launching in May, will rally consumers across the UK to ‘Raise Your Standards’ in Vodka. This will be displayed across major train stations, shopping malls, and digital roadside screens in London, Manchester and Glasgow.
Russian Standard is also set to take the summer festival season by storm as it debuts its new drinks personalisation experience ‘Mule Market’ at Latitude, Kendall Calling and Blue Dot festivals, as well as partnering with the UK’s biggest food and drink festival, Foodies.
To help consumers celebrate the 2018 FIFA World Cup, Russian Standard Vodka will launch an in store promotion ‘Raise Your Game’ across Tesco, Sainsbury’s, Asda and Morrison’s, where consumers can enter a prize draw to win a number of sought after items to enjoy this year’s world cup matches including Toshiba 4K Smart TV’s and a range of Russian Standard Vodka, uniting fans of the beautiful game with a beautiful vodka.
The £2.5M campaign also includes digital, PR, POS and store advertising.
Russian Standard Vodka, has recently been named as the 2nd largest vodka brand in the UK with higher volume growth than any other UK vodka brand in 2017*.
* Nielsen Total Coverage MAT volume growth to 30th December 2017 plus CGA On Trade MAT volume growth to 2/12/17 vs year ago
** Nielsen Impulse MAT year on year volume growth to 30th December 2017 +23%, +26k x 9L, vs total vodka -1%
***Nielsen Grocery MAT year on year volume growth to 30th December 2017 +2%, +16k x 9L, vs -2% category growth