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Preoday launches central mobile and online ordering service across London’s major arts venues

Today (7th November 2017) Preoday launches London’s first centralised performance refreshments mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit.

At launch the service includes the National Theatre, the Old Vic, St John’s Smith Square, Barbican, London Coliseum and Sadler’s Wells, with more to join soon. Patrons can order either from the website,, or the mobile app on the App Store and Google Play.

MyOrder London provides a way for theatregoers to shortcut the queues for the bar before the performance or at interval, as well as enabling participating theatres to raise awareness of the benefits of mobile and online ordering among their customers.

At launch the participating theatres are existing Preoday clients, each with their own branded digital ordering service. Preoday has extensive global theatrical experience, working with over twenty five theatres across the UK, the US, Sweden and Norway.

Andrew White, CEO of Preoday explains, “MyOrder London will help arts venues encourage their patrons to fully embrace online and mobile ordering for food and drink. We see this as part of a bigger movement towards local and specialised networks. People want a single go-to for their local area or specific needs. We’re excited to see this network flourish and incorporate not just theatres, but also restaurants where theatregoers can order a pre-theatre dinner.”

Quotes from the participating theatres

“For the prolific theatre-goer, the MyOrder London app is an essential download. This platform is ideal for those people and we would expect it to open up the concept of interval pre-ordering to a wider range of visitors.”

  • Neil Brooke Head of Catering Operations/Commercial Operations, National Theatre

“We’re excited to be involved with MyOrder London, which enhances the overall experience for visitors to The Old Vic. For frequent theatre-goers, having the facility to order interval drinks in advance of a visit to their favourite venues will mean they can focus even more on enjoying the show.”

  • Dan Kujawski, Director of Theatre Management and Customer Experience, The Old Vic

“With a year-round programme of performances we welcome a number of regular guests to Sadler’s Wells. We are proud of our commitment to their customer experience through our internal hospitality and believe that, with our own digital ordering platform, in combination with MyOrder London, fans of theatre and dance can enjoy the best possible visit to the theatre.”

  • Mikael Hannequin, Head of Catering and Events, Sadler’s Wells

“We pride ourselves on the variety of types of performance we offer and want people to be able to experience as much as possible around the city. The MyOrder London app is precisely the kind of innovation that will make the theatre experience even better and encourage patrons to attend performances more often.”

  • Nathan Palmer, Bars Operations Manager, Barbican

“MyOrder London will help enhance the concert-going experience for patrons across the capital. For those who go to the concerts often, it’s an ideal resource to make the experience more special by cutting out interval queues for food and drinks.”

  • Richard Heason, Director, St John’s Smith Square

“Ensuring a brilliant experience for our audiences is at the heart of everything that we do at English National Opera. My Order London is another move in the right direction. For those who relish their time at the theatre, but do not enjoy standing in the interval queue, the My Order London app & online ordering service provides the answer.”

  • Alexandre Harnisch, General Manager, Benugo at the London Coliseum

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