The UK’s largest drinks distributor, Matthew Clark, is set to help licensees make the most of the festive season this year with its largest ever Christmas offering, as well as a host of competitive deals and the launch of a series of category selling guides, aimed at making the Christmas trading period as simple and straightforward as possible.
With trends showing consumers are consistently demanding greater choice, Matthew Clark is offering its largest ever Christmas range this year, including a host of sparkling white wines, mulled wines, brandy and cognac, as well as cream and coffee liqueurs, which see 27% of all volume sales traded throughout the Christmas period.
With value set to be a key driver for consumers this Christmas, Matthew Clark will also be delivering a series of competitive offers on key seasonal drinks choices including 24th November, and from 1st December for both for Black Friday and in the first 12 days of Christmas.
Matthew Clark is also helping outlets maximise sales across the critical period with the introduction of a series of bespoke category guides, offering tips and advice for the season around various topics, from visual merchandising to food and wine matching and cocktail training.
Licensees will find the full range available via Matthew Clark’s fully mobile responsive, online ordering platform, providing an intuitive and easy way to browse and compare thousands of products, as well as allowing customers to place orders, and reorder ‘favourites’ at the click of a button.
Mat Bird, Marketing Director at Matthew Clark comments: “The festive season is vital for licensees, with many outlets taking around 20% of their annual sales in November and December. However, we understand that along with greater sales opportunities also come greater pressure on time and resource, which is why we’re committed to helping licensees make the Christmas period as simple and straightforward as possible. With our extensive range, quick and simple online ordering system and bespoke category guides, we have all licensees need to stay ahead of the game and maximise sales this Christmas.”