Are you being served? 25 million serves is secret of success for Brockmans Gin
Brockmans Gin is a gin like no other. One of the fastest growing super-premium gins in the world, much success has come from a simple strategy. When people taste Brockmans, they usually come back for more. Sampling consumers has been at the successful heart of a global roll-out campaign and the brand reports that, by the end of 2017, Brockmans will have poured 25 million 25cl serves. Recently Brockmans announced it is now sold in over 30 countries.
Bob Fowkes, co-inventor, co-Founder and Marketing Director of Brockmans, said: "Based on tastings in the UK, USA and Spain we estimate that we sample 9,000 consumers a month in the UK, and 2,500 consumers in the USA. We are engaging with 60,000 consumers each month via social media and we also hold and attend live events".
Brockmans is a 40% ABV super-premium gin distilled using quality botanicals from around the world. The over-riding flavour profile that make Brockmans so unique is derived from an intriguing and unique bond of flavours created from ingredients drawn from across Europe. The top note of Bulgarian Coriander has an aromatic, gingery orange flavour, which marries beautifully with the softer, more rounded harmonies of blueberries and blackberries and the bottom note created by Juniper berries from Tuscany. This inspired combination, together with the dry, bitter sweet peel of Valencian oranges, elongates the deeper tones and serve to give Brockmans an intensely smooth, beautiful taste. Once tasted, people remember it.
Brockmans Gin is packaged in stylish and tactile black glass.
It consistently is the ‘festival favourite' at GinFestivals.com in the UK and sells at many of the world's top bars, restaurants and hotels.