Cîroc adds latest innovation to its portfolio with the launch of Cîroc French Vanilla

Diageo Reserve has announced the arrival of a new addition to its ultra-premium Cîroc vodka portfolio, Cîroc French Vanilla.

Inspired by the French style of making luxury vanilla ice-cream, the five-time distilled vodka has been masterfully infused with a blend of vanilla, delivering a rich and creamy taste. The liquid’s flavour profile, paired with Cîroc’s smooth signature flavour and texture creates a lively taste experience with tones of sweet vanilla and a distinctive aromatic background.

Made using the finest French grapes, the newest variant to Diageo Reserve’s portfolio of World Class brands has been introduced to engage with consumer interest in luxury and meet demand for ultra-premium flavoured vodkas. Cîroc French Vanilla will launch globally in October 2017 with a recommended hero serve, the Cîroc-Star Martini – tapping into the ever-growing popularity of the Porn Star Martini.

Nick Temperley, Head of Diageo Reserve GB comments: “Ultra-premium vodka is in high demand. The category is up 13.3% by volume, largely driven by Cîroc, which is up 37%[1]. The brand is also leading growth in European ultra-premium flavoured vodka, which was up 128% by volume between 2014 and 2016[2]. At Diageo, we’re committed to bringing innovative products to our customers to deliver on the consumer search for new and exciting drinking experiences - Cîroc French Vanilla is the latest example of this.”

Cîroc vodka is crafted by Master Distiller, Jean-Sébastien Robiquet and Cîroc French Vanilla is the latest addition to the brand’s portfolio which includes; Cîroc Mango, Cîroc Pink Grapefruit, Cîroc Apple, Cîroc Red Berry, and Cîroc Pineapple.

Available throughout the UK from October 2017, Cîroc French Vanilla is 37.5% ABV – RRSP: £41.05 for 70cl.

[1] Total trade MAT data [CGA to 17.06.17]

[1] IWSR Data for Europe 2017